Welborn Partners with Headsweats as New Sales Manager

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, welcomes Deana Welborn to the new role of Sales Manager.
Author:
Updated:
Original:

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, welcomes Deana Welborn to the new role of Sales Manager. Welborn brings a vast knowledge of the specialty retailer market to her task of expanding the Headsweats running market presence.

“In order to capitalize on the growth we have seen in the running category, we needed someone who understood the needs of the specialty running channel to help develop a solid program for our retailers,” says Mike McQueeney, VP of Sales for Headsweats. “With Deana's 24 years of experience in the industry, and the great relationships she cultivated along the way, we knew she would be a perfect fit for the Headsweats family.”

Welborn will focus her efforts on developing and expanding key nation-wide, running market initiatives. She will also work with the Headsweats outside sales representatives and in-house staff to drive retailer's team and event sales.

“I am very excited about joining the Headsweats team,” says Welborn. “I love this industry and am thrilled to be able to expand on my specialty retailer connections, help retailers grow their existing business and also create new business opportunities for Headsweats.”

When she isn't working towards her goal of getting a Headsweats hat on every person she knows, Welborn enjoys spending time with her family, playing golf and cycling.

You can reach Welborn at by phone at (513) 842-4992 or email at deana@headsweats.com.

About Headsweats
The Headsweats® line includes ultra light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, smart designs and the most comfortable, hassle-free fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com

Related

Headsweats Demonstrates Full Confidence in Retailers for 2010

Cincinnati, OH – January 11, 2010 – Headsweats, makers of high-performance, ultra light and supremely wicking hats and visors, is rolling out a new sales program for 2010. The program will assist retailers in the development of a headwear center within their store by offering ...read more

Headsweats Partners with Darby Communications for PR

Headsweats, makers of high-performance, ultra light and supremely wicking hats, announces today a new partnership with North Carolina-based public relations firm Darby Communications. The partnership is effective immediately.“Headsweats was born out of a love for sports and ...read more

Headsweats goes ‘Retro reflective’ with the Dry Visibility Hat

Cincinnati, OH - Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, aims to keep athletes safe, as well as dry, with their new Dry Visibility Hat. The bright yellow hat, with reflective striping, makes runners highly visible and the unique ...read more

Headsweats is a Long Time Supporter of CAF

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors has long been outfitting athletes in quality headwear and enabling them to perform at their best. Headsweats has also spent their ten-plus years in business giving to charitable causes and ...read more

Headsweats Renews Sponsorship of Colorado’s Venus de Miles Ride

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, announces their partnership with Venus de Miles, Colorado’s only all-women road ride, for the second year. This year marks the fourth annual Venus de Miles ride, which is centered on the ...read more

Headsweats Appoints New Senior Account Manager

Cincinnati, Ohio- Headsweats®, a leading provider of ultra-light, supremely wicking headwear that dominates the endurance markets, has named Jack Cochran as its new Senior Account Manager. With almost 3 decades of experience in the fitness industry, Cochran has a history of ...read more

Headsweats Partners with Ryeka Sports of Canada

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, is pleased to announce their partnership with Ryeka Sports. Toronto-based Ryeka Sports is the leading independent Canadian distributor of sporting goods for outdoor activities, action sports, ...read more

Headsweats Expands Winter Headwear Line

Headsweats, the leader in performance driven headwear, is expanding their technical fleece beanie line this winter. They are introducing three new styles, the Alpine Dome Reversible Beanie, Thermal Reversible Beanie and the Performance Beanie, that will offer the quality ...read more

Headsweats Performance Headwear Exceeds Goals with Record Growth

Cincinnati, OH – Americans’ participation in marathons and half marathons continues to show exceptional growth. According to Running USA, a non-profit organization which tracks trends in the sport, U.S. marathons in 2010 had an estimated 507,000 finishers, an 8.6 percent increase ...read more