Welborn Partners with Headsweats as New Sales Manager

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, welcomes Deana Welborn to the new role of Sales Manager.
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Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, welcomes Deana Welborn to the new role of Sales Manager. Welborn brings a vast knowledge of the specialty retailer market to her task of expanding the Headsweats running market presence.

“In order to capitalize on the growth we have seen in the running category, we needed someone who understood the needs of the specialty running channel to help develop a solid program for our retailers,” says Mike McQueeney, VP of Sales for Headsweats. “With Deana's 24 years of experience in the industry, and the great relationships she cultivated along the way, we knew she would be a perfect fit for the Headsweats family.”

Welborn will focus her efforts on developing and expanding key nation-wide, running market initiatives. She will also work with the Headsweats outside sales representatives and in-house staff to drive retailer's team and event sales.

“I am very excited about joining the Headsweats team,” says Welborn. “I love this industry and am thrilled to be able to expand on my specialty retailer connections, help retailers grow their existing business and also create new business opportunities for Headsweats.”

When she isn't working towards her goal of getting a Headsweats hat on every person she knows, Welborn enjoys spending time with her family, playing golf and cycling.

You can reach Welborn at by phone at (513) 842-4992 or email at deana@headsweats.com.

About Headsweats
The Headsweats® line includes ultra light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, smart designs and the most comfortable, hassle-free fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com

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