Cincinnati, OH – Americans’ participation in marathons and half marathons continues to show exceptional growth. According to Running USA, a non-profit organization which tracks trends in the sport, U.S. marathons in 2010 had an estimated 507,000 finishers, an 8.6 percent increase from 2009 while half marathons saw a 24 percent increase. Headsweats, a leading provider of ultra-light, supremely wicking headwear, has capitalized on the surge of endurance sports, especially running, with breakthrough sales in 2010 and 2011.
“We believe this incredible momentum will continue,” says Headsweats President, Mike McQueeney, “The impact is influencing other aspects of the endurance market such as long distance cycling and triathlons, and expanding the opportunities and market share for our company and products.”
Running USA also states that the growth in popularity of the half marathon and marathon is namely due to training programs, bucket list appeal, women’s growth, and well-organized community events. Running is one of the most convenient and inexpensive forms of exercise available. With no memberships or special equipment, one can just lace up, step out the front door, and go for a run.
The Sporting Goods Manufacturers Association reports that in the last 10 years running participation has increased by 57 percent. Headsweats has responded to this growth by investing in research and development, increasing manufacturing, and by offering customizable products to reflect the needs and tastes of athletes at all levels and experiences. Year to date, Headsweats sales are up 40% in the run category, further confirming the manufacturer as an industry leader.
Headsweats is proud to outfit athletes across the globe and continues to search for new ways to create superior products. By successfully adapting to meet the demands and ever-changing needs of their customers and the endurance market, Headsweats has solidified their position in the industry as a leading provider of quality headwear.
The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com