Veltec Adds Cycling Sales Veteran to Rep Force - SNEWS

Veltec Adds Cycling Sales Veteran to Rep Force

Veltec Sports, a leading marketer and distributor of some of cycling’s best-known brands, announces the addition of Steven Jonsson as its Northern California and Northern Nevada sales representative.
Author:
Updated:
Original:

Media Contact:

Craig Randall

Verde PR & Consulting

craig@verdepr.com

970.764.7474

BOULDER, CO (December 16, 2009) – Veltec Sports, a leading marketer and distributor of some of cycling's best-known brands, announces the addition of Steven Jonsson as its Northern California and Northern Nevada sales representative. Jonsson and his partner Mike Ralph constitute Buyer's Market Sales, an agency with a reputation for consistency and support of retailers.

Entering his 19th year as an independent sales representative, Jonsson's cycling industry tenure includes retail shop ownership; an experience he feels brings value to his salesmanship and understanding retailer's needs.

“As a former shop owner, I understand the concerns of our retailers and the retail environment. Presently, my relationship with the local retail base is one of my strongest attributes. I have always considered one of my main responsibilities to be to find the common ground between what the retailer needs and the companies offer,” Jonsson said.

Just like Veltec's brand family, Jonsson's rep resume covers the gamut of cycling products from apparel, accessories, and nutrition. This array of product knowledge and experience will assist Veltec's current roster which includes: Descente, Shebeest, Lake cycling shoes, Enervit, Vredestein, and Prologo.

Jonsson's immediate goal is to help reestablish Veltec's apparel and footwear position in the territory. “I want to expand the floor presence of Shebeest, Descente, and Lake. We need to define Lake as a premium brand; the dealers are looking at options for innovative shoes at attainable price points. Lake fits that bill,” Jonsson said.

Jonsson can be reached by email at: sjbike@aol.com

About Veltec Sports

Since 1984, Veltec Sports has been centered on a successful brand family in both Europe and North America. Veltec's North American brand portfolio includes LAKE cycling shoes, Descente cycling apparel, Shebeest women's cycling apparel, Prologo performance saddles, Vredestein tires and Enervit endurance nutrition products. Veltec is committed to core cyclists and their passion for riding and living a healthy and sustainable lifestyle.

www.veltecsports.com

Related

Veltec Adds 30 Year Veteran To New England Sales Team

Media Contact:Craig RandallVerde PR & Consultingcraig@verdepr.com970.764.7474 BOULDER, CO (January 13, 2010) – Veltec Sports, a leading marketer and distributor of some of cycling's best-known brands, announces Steve Marcus as its New England sales representative. Marcus, like ...read more

Chris Bogue Joins Veltec Team as V.P. of Sales

Veltec Sports, the leading distributor and marketer of premier cycling brands announced that Chris Bogue joined the company, as Vice President of Sales. Bogue, previously VP of Sales and strategic accounts at Pearl Izumi, comes to Veltec with over 25 years of experience in ...read more

Veltec Sports Launches Lake Cycling Shoes Distribution

Media Contact:Craig RandallKristin Carpenter-OgdenVerde PR & Consultingcraig@verdepr.comkco@verdepr.com970-259-3555 BOULDER, Colo. (February 10, 2010) – Veltec Sports, Inc., a Boulder-based marketer and distributor of top cycling brands, began its exclusive distribution of Lake ...read more

Veltec Sports Forms Partnership with Shopatron

Media Contact:Craig RandallVerde PR & Consultingcraig@verdepr.com970.764.7474 Boulder, COLO. – Consumers are now able to shop online for all of the iconic cycling brands in the Veltec Sports family. Veltec has partnered with Shopatron to sell Descente, Shebeest, Lake, Prologo, ...read more

Veltec and Descente Join Forces

Carson City, NV and Valkenswaard, the Netherlands -- Veltec, the company that markets some of the world's finest cycling brands has signed an agreement with Descente, Ltd. to become the licensee of the Descente brand for the cycling, triathlon, running and fitness markets, in ...read more

Veltec Launches New Website and Social Media Pages

Boulder, CO - Veltec Sports is pleased to announce the launch of its newly re-designed website www.veltecsports.com. The new site, dedicated to reinforcing the company's strong commitment to its brands and to the cycling community, offers improved design, a more user-friendly ...read more

Veltec Launches New B2B Dealer Website & Public Website

Boulder, CO & Carson City, NV – Veltec Sports launches its new Business To Business website today, reinforcing the company's commitment to better serve its dealers. With this new system, Veltec offers its dealer network instant insight into inventory levels, order placement and ...read more

Outdoor Research Adds Andrew Russell & Dana Caraway Sales to Rep Force

Outdoor Research, manufacturer of functional solutions for human powered adventure, today announced that Andrew Russell and Dana Caraway’s sales agency will represent Outdoor Research in the greater Southwest territory - including southern California, Arizona and Nevada. Russell ...read more

Rab Hires Veteran Sales Rep Doug Madara

Rab, the leading British manufacturer of technical mountaineering garments, gear and accessories, is pleased to announce the hire of Doug Madara as the Northeastern and Mid-Atlantic U.S. sales representative.“As our U.S. sales take off, we are focused on giving our retailers ...read more