Veltec Sports Launches Lake Cycling Shoes Distribution

Veltec Sports, Inc., a Boulder-based marketer and distributor of top cycling brands, began its exclusive distribution of Lake cycling shoes on February 1.
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Media Contact:

Craig Randall

Kristin Carpenter-Ogden

Verde PR & Consulting

craig@verdepr.com

kco@verdepr.com

970-259-3555

BOULDER, Colo. (February 10, 2010) – Veltec Sports, Inc., a Boulder-based marketer and distributor of top cycling brands, began its exclusive distribution of Lake cycling shoes on February 1. Veltec Sports' dealers are able to order directly from Veltec effective immediately.

Lake is the newest brand in the Veltec Sports premium brand cycling portfolio. Lake joins Descente, Shebeest, Vredestein, Prologo and Enervit.

Cycling retailers currently selling Lake shoes but not Veltec's five other brands are being contacted to ensure ordering is uninterrupted and accounts are transferred without interruption.

To celebrate the addition of Lake to the Veltec family, dealers will receive a 10-percent discount on all Lake product ordered during the month of February.

Veltec is encouraging dealers to use their new B2B website for ordering and inventory maintenance. Dealers can request their login information by sending their store's name, address, phone number, and customer number to b2b@veltecsports.com. A Veltec representative will respond promptly.

For consumers looking to experience the technological and comfort advantages of Lake's footwear, they can locate U.S. retailers by using the state or zip code search on Veltec's official website, www.veltecsports.com.

For questions regarding the Lake distribution, retailers can contact Veltec Sports at 303-245-4885 or 800-578-5790 or contact their Veltec or Lake sales representative.

About Veltec Sports

Since 1984, Veltec Sports has thrived on bringing industry leading brands to customers in Europe and North America. With offices in Boulder, CO and Carson City, NV, Veltec's portfolio consists of brands with heritage in cycling and a passion for triathlon and running including Descente and Shebeest apparel, Lake shoes, Prologo performance saddles, Vredestein tires and Enervit endurance nutrition. Veltec is committed to supporting athletic passion and for promoting a healthy and sustainable lifestyle. www.veltecsports.com

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