VALLON brings back classic alpine style to performance eyewear market - SNEWS

VALLON brings back classic alpine style to performance eyewear market

Author:
Publish date:
VallonLOGO

Verbier, Switzerland - Inspired by explorers, adventurers, and mountaineers of the past, the performance eyewear brand VALLON launches today in North America. Rooted in ski culture, VALLON combines old fashioned designs with high performance materials, celebrating alpine heritage with classic sunglasses and goggles.

Born in Verbier’s Vallon d’Arbi, the family-owned brand designs sunglasses for high alpine pursuits and pays homage to skiing’s past, all while giving back to the environment.

“VALLON celebrates the very best of mountain culture by resurrecting classic eyewear and updates the designs with state of the art materials,” says VALLON Co-Founder Marcus Franck. “Environmental stewardship is key to VALLON’s philosophy. When you buy a pair of VALLON sunglasses, a donation is made to collect and recycle 1 kg of plastic on your behalf. Using blockchain-technology, every donation is fully traceable to the exact person and location where the plastic is collected on your behalf.”

GlacierGlasses

VALLON’s flagship product - the Heron Glacier Glasses - provide unrivaled protection for your eyes. Developed for skiing, ski touring, and high-altitude mountaineering, they are ultra-lightweight, impact resistant, and feature anti-fog and shatterproof lenses.

The Ski Aviators, VALLON’s newest offering, are a tribute to one of the most iconic ski sunglasses ever made. Originally championed by everyone from Jean-Claude Killy to Wayne Wong and Robert Redford, the Ski Aviators ooze 1970s mountain culture. With impact resistant nylon lens, non-petroleum based acetate frames, the Ski Aviators offer 100% UV protection and feature retro-style mirror coating.

For goggles, VALLON has developed The Freebirds™, which use a dual-layer spherical design that maximizes peripheral vision and optical clarity. The ultra-flexible TPU frame with triple-layer foam offers superior comfort. Freebirds™ are the ultimate testament to the combination of modern technologies with a 1970s-inspired look.

Goggles-Off-white-Front

VALLON creates classic-looking shades made for sports and sold at a fair price, with every pair sold cleaning up plastic. Check them out at Vallon.store.

Follow VALLON on social media: Facebook, Instagram, Pintrest

Related

Beringia-BW-Heath-with-logo

BERINGIA™ Brings Japanese Design to North American Technical Outerwear Market

(BOZEMAN, Mont.) Oct. 15, 2019 - BERINGIA™ , the development-driven outerwear brand that designs technical mountain apparel using the most advanced engineered fabrics and natural fibers launches today in North America. BERINGIA™ creates beautiful, functional clothing that helps ...read more

DUCKWORTH_lockup

Duckworth Montana Classic Skijoring Event Comes to Bozeman

Bozeman, Mont. — The dramatic sport of skijoring comes to Bozeman on January 23-24, 2016, as the country’s top competitors compete in Bozeman’s first-ever sanctioned event – the Duckworth Montana Classic at Gallatin Regional Park. The debut Bozeman race features a snow-covered ...read more

K2_OooLaLuv_85Ti_Ski_1516 copy

K2 Skis is Bringing Back the Luv!

Channel Light Core and K2 OoolaLuv 85Ti highlight new All-Mountain skis for women Seattle, Wash. (January 28, 2015) – K2 Skis with the K2 Ski Alliance, the most progressive women’s program in skiing, endorses the new Channel Light Core, an advanced women’s-specific technology ...read more

Revant_Frames

Revant Upends Eyewear Market with One-Pair-for-Life Performance Sunglass Collection

PORTLAND, OR (April 24, 2018) – Revant Optics, based in Portland, Oregon, today launched its initial collection of performance sunglasses on Kickstarter. Their mission is to do away with the eyewear industry status quo of disposable design, introducing performance eyewear that ...read more

native logo

Native Eyewear Introduces Haskill and Highline Styles into Odyssey Series

For Immediate Release: Media Contact: Todd Walton The Walton Works 970.260.9283todd@thewaltonworks.com Native Eyewear Introduces Haskill and Highline Styles into Odyssey Series Classic styles with N3™ Lens Technology make the Haskill and Highline the sunglasses you want to ...read more

Distiller_GlossBlack_Gray_hero

Native Eyewear Announces First Installment of New Styles in 2017 Sunglasses Collection

Three New Styles Available on November 18th Denver, Colo. (November 17, 2016) — Native Eyewear announced three new styles from its 2017 sunglasses collection available for purchase both in stores and online tomorrow, November 18th. The Distiller, Eddyline, and Sightcaster ...read more

Panoptx Eyewear Adds Contemporary Styling to Velocity Series

Pursuing its commitment to provide the latest in eyewear innovation, Panoptx, a leader in high-performance eyewear for marine, motorcycle, optical and snow sport channels, is expanding its successful Velocity Series, designed for the versatile sports enthusiast, with the ...read more

Intuition1

Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable ...read more

Screen Shot 2017-02-01 at 1.24.01 PM

Native Eyewear Announces Second Installment of New Styles in 2017 Sunglasses Collection

Two New Styles Available Enter #roamfree Contest to Win Big and Potentially Become a Native Ambassador Longmont, Colo. (February 1, 2017) — Native Eyewear announced two new styles today, the Braiden and Ashdown, completing its 2017 sunglasses collection. All styles are ...read more