TIMEX to Showcase Expedition Collections at OR Summer Market 2010

Timex, a leader in outdoor and sports performance timepieces, will showcase the Timex® Expedition® brand’s newest adventure instruments and outdoor lifestyle timepieces at Outdoor Retailer Summer Market 2010.
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Timex, a leader in outdoor and sports performance timepieces, will showcase the Timex® Expedition® brand's newest adventure instruments and outdoor lifestyle timepieces at Outdoor Retailer Summer Market 2010.

Timex Expedition brand offers a broad range of collections suited for the outdoors. The brand's portfolio includes collections that are engineered specifically to aid in outdoor adventures, as well as timepieces designed to stylishly capture the outdoor lifestyle in everyday settings.

“Timex is pushing the limits of the outdoor watch category, introducing collections such as Timex® Expedition® E-Instruments™, the world's only collection of analog adventure instruments and one of the most versatile outdoor watch collections in the world,” said Heberto Calves, vice president of marketing at Timex. “As one of the first watch brands truly inspired by the outdoors, Timex Expedition offers something for every outdoor lifestyle, from the outdoor adventurer with bold, sophisticated tastes, to the enthusiast who simply seeks to express an affinity for the outdoors.”

The brand will showcase a wide variety of collections from its extensive portfolio, including: the Timex Expedition E-Altimeter, which offers a precise altimeter within a handsome analog display; the redesigned Timex Expedition E-Compass, which offers precise time and compass readings within a similarly sharp analog display; the Timex Expedition Military collection, a simultaneously rugged and technical collection inspired by historic military and aviation lifestyles; Timex Expedition Camo collection, a series of outdoor sports timepieces featuring authentic Realtree Hardwoods Green HD® camouflage patterns, Timex Expedition Vibrating Alarm, an assortment of outdoor wristwatches that are conveniently equipped with both vibrating and audible alarm features.

The Timex® Expedition® E-Altimeter™ is the latest addition to Timex's acclaimed E-Instruments™ anthology, the world's only collection of analog adventure instruments and one of the most unique, versatile outdoor watch collections in the world. The collection is based on a proprietary Timex-developed movement which includes an altimeter function with an operating range of -400 to 25,000 feet (-120 to 7,600 meters), displaying accurate altitude data in both feet and meters, and recalling high and low altitudes within a specific time period. The watch is available in four style options, and is currently available in sports specialty retailers worldwide and on Timex.com, priced from $199.95 (strap) to $224.95 (bracelet).

The Timex® Expedition® E-Compass™, another member of the E-Instruments series, also features a uniquely sophisticated analog display. This newly redesigned collection incorporates design elements from the popular titanium Timex Expedition E-Compass collection, and reinterprets them in a sturdy stainless steel case to provide ultimate value. The collection's compass function delivers precise directional readings with an adjustable declination scale, to ensure accuracy from any location. The new Timex Expedition E-Compass collection, available in three style options including one with a Cordura® fabric strap, is currently available in sport specialty retailers worldwide and on Timex.com, priced at $139.95.

Reminiscent of World War II-era aviation equipment, the distinctive Timex Expedition Military collection offers a rare blend of style and strength that is simultaneously rugged and technical. The boldly masculine Timex Expedition Military Chronograph watch is distinguished by its authentic circular slide rule and 30-minute chronograph measuring 1/20 second. The classically sharp Timex Expedition Military Classic watch is distinguished by its striking “bulls-eye” design and classic knurled finish. The collection is currently available on Timex.com, priced from $99.95 to $199.95.

The Timex Expedition Camo collection combines some of the brand's most popular rugged designs, including both digital and analog styles and an assortment of case and strap styles, and incorporates the signature Realtree Hardwoods Green HD® camouflage pattern for avid outdoor sportsmen. The collection will be available for purchase in March 2011 in sports specialty retailers and on Timex.com, priced from $49.95 to $79.95.

The Timex Expedition Vibrating Alarm collection offers unique outdoor functionality, equipped with dual mode alarms that deliver both vibration and audible alert options. In addition to this distinctive feature, the timepiece offers an easy-to-use chronograph with a lap and split feature, a hydration alarm, three alarm and time zone settings make travel easy, 15 preset occasion reminders to keep up with birthdays, anniversaries or meetings. The collection will be available in sports stores and on Timex.com in March 2011, priced at $49.95.

In addition to showcasing the latest in adventure instruments and outdoor timepieces, Timex will continue to support the protection of wild places through its membership with the Conservation Alliance. Timex will offer a limited quantity of Timex Expedition E-Altimeter watches on Wednesday, August 4th, for a fraction of the retail price, donating proceeds to this non-profit organization. Additionally, world-renowned alpinist and Timex Expedition brand ambassador Conrad Anker, who also plays an active role in the Conservation Alliance, will continue to engage the outdoor community on Facebook.com/TimexSports, where consumers are invited to visit and interact with the brand and its strategic partners.

About Timex Expedition
Timex® Expedition® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, Timex Expedition brand delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. Timex Expedition brand ambassador and American alpinist Conrad Anker regularly tests the brand's products in the field, and maintains a blog at the brand's Web site, TimexExpedition.com, which hosts content, forums and tools for outdoors enthusiasts.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

FOR MORE INFORMATION:
Ken Mandelkern, Catalyst Public Relations
212-714-7906 / Timex@CatalystPublicRelations.com

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