MIDDLEBURY, CT â€“ Timex, a leader in outdoor and sports performance timepieces, today unveiled two new additions to the highly successful TimexÂ® ExpeditionÂ® WS4â„¢ collection. The innovative watch and adventure instrument, renowned for its revolutionary widescreen dashboard and fresh approach to outdoor intelligence, will now be available in XL Elastic Strap and Carabiner styles.
The Timex Expedition WS4 with XL Elastic Strap can be worn on the wrist as well as over performance gear, and will also come with a lanyard to wear around the neck. The Timex Expedition WS4 Carabiner can be clipped onto backpacks, belt loops or anyplace else for convenient use.
The WS4 watch includes an altimeter, barometer, thermometer and compass, expertly encased in a widescreen dashboard for precise, convenient intelligence at a glance. Rugged, intuitive and boldly stylish, the WS4 watch is designed to perform under the most extreme conditions and help navigate any terrain. It also serves as a versatile timepiece, chronograph, alarm and timer.
"The WS4 represents a paradigm shift in how everyone from the occasional skier to the most advanced alpinist uses technology to guide their adventures,â€ said Herbie Calves, vice president at Timex. â€œThe addition of the XL Elastic Strap and Carabiner options offer outdoorsmen a variety of styles to enhance any adventure.â€
The Timex Expedition WS4 watch is named for its signature widescreen display and four critical outdoor functions. It boasts the following key features and benefits:
â€¢ Target Altitude setting and Altitude Alarm help set goals and warn of exceeded limits;
â€¢ Four Altitude Reference settings for one-touch calibration and improved accuracy;
â€¢ Graphic Altitude and Barometer displays for at-a-glance review of trends;
â€¢ Weather Condition Forecast with current temperature and future alerts;
â€¢ Digital Compass Headings and Digital Needle for quick directions;
â€¢ Time display in 12- or 24-hour format, in dual time zones;
â€¢ 100-Hour Chronograph;
â€¢ 100-Hour timer with repeat function;
â€¢ 99-Lap count with display of lap or split time;
â€¢ Daily, weekday, weekend or weekly alarms;
â€¢ Water-Resistant to 50 meters;
â€¢ INDIGLOÂ® night-light with Night ModeÂ® feature for easy viewing in low-light conditions.
Additionally, the WS4 captures adventure highlights:
â€¢ Highest / lowest altitude;
â€¢ Total ascent / descent;
â€¢ Time spent at or above target altitude;
â€¢ Altitude / barometric pressure / temperature graph;
â€¢ Highest / lowest / average barometric pressure;
â€¢ Highest / lowest / average temperature.
The WS4 technology is sealed in a lightweight composite casing, and fortified with a stainless steel bezel for the ideal combination of mass and durability. The WS4 is available in six traditional styles, including combinations of black, orange, yellow, blue and white. The XL Elastic Strap and Carabiner styles will be available in black with orange accents, and black with green accents, respectively.
The Timex Expedition WS4 is available for purchase internationally and at sports specialty retailers, as well as TimexExpedition.com. The Timex Expedition WS4 with XL Elastic Strap will be available in September 2009. The Timex Expedition WS4 Carabiner will be available in February 2010. Reference Price for all styles is $199.95 U.S.
The Timex ExpeditionÂ® brand offers a broad range of collections suited for the outdoors. The
Timex Expedition portfolio includes collections that are engineered specifically to aid in outdoor
adventures, as well as pieces designed to stylishly capture the outdoor lifestyle in everyday
About Timex Expedition
TimexÂ® ExpeditionÂ® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, Timex Expedition delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. The brand recently launched ��€œReturn the Outdoors,â€ a joint endeavor with the Conservation Alliance and American alpinist Conrad Anker to inspire Americans to get outdoors and reconnect with nature. The brand's Web site, www.TimexExpedition.com, hosts content, forums and tools designed to make the outdoors more accessible to our everyday lives.
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.