Timex Puts a New Face on Outdoor Adventure

Bold Widescreen Look Brings Outdoor Measurements to Life Timex today unveiled the next evolution in widescreen technology with the launch of the Timex® Expedition® WS4™ designed to enhance outdoor excursions.
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MIDDLEBURY, CT – Timex, a leader in outdoor and sports performance timepieces, today unveiled the next evolution in widescreen technology with the launch of the Timex® Expedition® WS4™, a unique adventure instrument designed to enhance outdoor excursions and make a bold statement on the wrists of outdoor enthusiasts worldwide.

The WS4 watch includes an altimeter, barometer, thermometer and compass, expertly encased in a widescreen dashboard for precise, convenient intelligence at a glance. Rugged, intuitive and boldly stylish, the WS4 watch is designed to perform under the most extreme conditions and help navigate any terrain. It also serves as a versatile timepiece, chronograph, alarm and timer.

“The Timex Expedition WS4 is a fresh take on the traditional designs we've seen in the outdoor category for many years," said Herbie Calves, vice president at Timex. "The WS4 represents a paradigm shift in how everyone from the occasional skier to the most advanced pathfinder uses technology to guide their adventures."
Conrad Anker, American alpinist and Timex Expedition brand ambassador, worked closely with Timex engineers to perfect the technology and design.

"I put the WS4 through all kinds of torture-testing during our latest expedition to India's spectacular Garhwal Himalaya Range," Anker said. “The WS4 was especially helpful in alerting us to a sudden snow storm that blew in, and we were able to wait it out safely in our portaledge attached to side of the mountain.” Without a doubt, it's a fine instrument that I've found reliable in the most remote corners of the earth.”

The Timex Expedition WS4 watch is named for its signature widescreen display and four critical outdoor functions. It boasts the following key features and benefits:

• Target Altitude setting and Altitude Alarm help set goals and warn of exceeded limits;
• Four Altitude Reference settings for one-touch calibration and improved accuracy;
• Graphic Altitude and Barometer displays for at-a-glance review of trends;
• Weather Condition Forecast with current temperature and future alerts;
• Digital Compass Headings and Digital Needle for quick directions;
• Time display in 12- or 24-hour format, in dual time zones;
• 100-Hour Chronograph;
• 100-Hour timer with repeat function;
• 99-Lap count with display of lap or split time;
• Daily, weekday, weekend or weekly alarms;
• Water-Resistant to 50 meters;
• INDIGLO® night-light with Night Mode® feature for easy viewing in low-light conditions.
• Highest / lowest altitude;
• Total ascent / descent;
• Time spent at or above target altitude;
• Altitude / barometric pressure / temperature graph;
• Highest / lowest / average barometric pressure;
• Highest / lowest / average temperature.

Additionally, the WS4 captures adventure highlights: The WS4 technology is sealed in a lightweight composite casing, and fortified with a stainless steel bezel for the ideal combination of mass and durability. Adventurers can choose between a rubber strap for traditional usage and an expandable XL elastic strap to wear over performance gear. The WS4 is available in six styles, including combinations of black, orange, yellow, blue and white.
The Timex Expedition WS4 will be available for purchase on a limited basis in February 2009, and will be available worldwide in May 2009 at international and sports specialty retailers, as well as www.TimexExpedition.com. Reference Price is $199 U.S.
The Timex Expedition® brand offers a broad range of collections suited for the outdoors. The Timex Expedition portfolio includes collections that are engineered specifically to aid in outdoor adventures, as well as pieces designed to stylishly capture the outdoor lifestyle in everyday settings.
About Timex Expedition
Timex® Expedition® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, Timex Expedition delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. The brand recently launched “Return the Outdoors,” a joint endeavor with the Conservation Alliance and American alpinist Conrad Anker to inspire Americans to get outdoors and reconnect with nature. The campaign's Web site, www.ReturnToTheOutdoors.com, hosts content, forums and tools designed to make the outdoors more accessible to our everyday lives.

About Timex:
Timex Group, with over 5,000 employees, is one of the top watch companies in the world. Timex was founded in 1854, and has been designing, manufacturing and selling innovative timepieces for more than 150 years. Timex Group companies manufacture and sell watches under numerous brands in many different market segments including Timex, TX, Ironman, Expedition, Valentino, Salvatore Ferragamo, Vincent Berard, Versace, Versus, Guess, GC, Marc Ecko, Nautica and Opex.
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Catalyst
Danielle Bagdzinski
(212) 300-2417
Cell: (973)985-5437
Timex@CatalystPublicRelations.com

Catalyst
Rob Bronfeld
(212) 300-2411
Cell: (516)815-1874
Timex@CatalystPublicRelations.com

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