Thule launches Locally on-site to enhance retail experience for consumers


Seymour, Conn., June 2, 2016—Thule, maker of premium products for active people that allow them to bring what they care most for—safely, easily, and in style—will now feature Locally, an innovative online shopping platform. With this new partnership, Thule customers will now be able to utilize Locally’s on-site engagement tools to help guide visitors through their purchase at a local authorized Thule retailer.

Thule’s new Locally-powered Product Locator enables a shopper viewing a specific item to see which nearby store has that exact item—including the desired color and size—in stock. If a given product isn’t in stock nearby, the Product Locator recommends similar styles that are available at retailers in close proximity to the shopper. To ensure the most up-to-date information is available, the Product Locator is powered by retailer inventory feeds provided at least once a day—in some cases in real time.

“Given Thule’s vast network of specialty dealers across the country, it’s always been our philosophy to have our products where it is convenient for the consumers to purchase them,” said Schuyler Horton, Thule’s VP of Sales. “By incorporating Locally’s inventory platform into our online product pages, we can now take a step forward in helping our shared consumers find exactly what they want—where and when they want it. Additionally, they are more likely to get a great service experience—with additional product choices, use tips, or installation services offered from their local shop of choice.”

According to Locally president, Mike Massey: “Thule’s implementation of the Locally Product Locator means shoppers are now able to combine the best place for product research—the site—with their preferred way of making a purchase, on- or offline. And because shoppers can complete their purchase before they leave the site, Thule’s digital acquisition efforts are not wasted if the customer would prefer local installation over shipping.”



The Thule brand was established in 1942. Under the motto “Bring your life,” Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for—safely, easily, and in style. Thule offers bike, water, and winter sport carriers; roof racks; roof boxes; computer and camera bags; sports bags; and backpacks, as well as kid-related products like baby joggers, child bike seats, and bike trailers. The products are sold in more than 140 countries worldwide.
Thule is the largest brand in Thule Group.
For more information, please visit

Chris Ritchie, PR & Communications Manager
Phone: +617-435-2014

For more information on Thule products, visit:


Locally is a mission-driven company dedicated to connecting online shoppers with local inventory in novel ways. Locally works with hundreds of retailers in nearly 300 cities in the US and Canada and partners with brands in the outdoor, run, fish, bike, ski, and snow industries.
For more information, please visit and

Mike Massey, President
Phone: +504-495-0451


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