THE SUMMER OF RALEIGH
Raleigh Heightens Brand Accessibility with Three Dealer Events
KENT, Wash. (February 22, 2011) â€“ Raleigh Bicycles is taking an omnipresent approach to supporting dealers this summer by hosting its annual dealer event and symposium at Suncadia resort in Washington, participating in DealerCampâ„¢ in Deer Valley in July and further stepping up its presence at Interbike in September.
â€œWe want to make the brand as accessible as possible and connect with our dealers in a meaningful way,â€ said Steve Meineke, President of Raleigh America. â€œBy investing in three different events during the buying season, we're giving independent dealers more opportunity to experience our 2012 collection and provide feedback on a deeper level.â€
The official reveal of Raleigh America's 2012 product line, including its Raleigh, Diamondback, Diamondback BMX and Avenir lines, will commence July 19-22 during the brand's third annual dealer event and symposium held at Suncadia resort in Washington's Cascade Mountains. Nearly 100 dealers plan to attend the event along with the industry's leading advocacy organizations, Asian suppliers and journalists to discuss product innovation, industry advancements, retail challenges and marketing initiatives. A highlight of the event for many is the opportunity to test ride Raleigh's newest and most innovative product twice a day in the Cascades alongside the pristine Cle Elum River, according to Meineke.
Raleigh will transport its fleet following Suncadia to DealerCamp July 26-28 in Deer Valley, Utah. Dealers who attend the industry camp will be given the opportunity to experience Raleigh's latest road and 29-inch mountain bike innovations, two of Raleigh's fastest growing categories.
To complete its summer of events and dealer interactions, Raleigh will again support Interbike, Sept 14-16, in Las Vegas. The 2011 show will be Raleigh's 30th consecutive year of participating in the expo.
â€œWe believe that the gathering of the cycling community once a year is imperative,â€ Meineke said. â€œInterbike is a vital part of the American cycling industry. It gives us a chance to meet and work closely with our dealers, suppliers, and media friends to envision, discuss, and design our path as partners in this community.â€
Look for all of Raleigh's brands to be presented at Outdoor Demo and on the show floor.
About Raleigh America: For more than 120 years, Raleigh has designed and engineered bikes for casual and competitive riders around the world making it one of history's most recognized and influential bicycle companies. Today's Raleighs fuse advanced technology with proven performance standards and an unparalleled heritage that results in a wide range of bikes to exceed each rider's style and goals. To view the 2011 collection of road, mountain, hybrid, cyclo-cross and cruiser bikes for men, women and children, visit www.RaleighUSA.com.
THE SUMMER OF RALEIGH