Raleigh America today announced Mark Landsaat has been named as its new R&D Manager for the Raleigh and Diamondback brands. Landsaat will be responsible for the development and implementation of frame platforms and new technologies.
Landsaat has worked in the bike industry for more than 15 years in a variety of product development positions. For the past three years he has been an instrumental consultant for Diamondback in their development of the Knuckle Box full suspension platform. He has also spent time consulting with other brands and OEMs, including Pro Flex, K2, Tomac, Iron Horse, Kinesis and Axman.
â€œRaleigh and Diamondback are iconic brands that have momentum in the current market and exciting plans for the future,â€ Landsaat said. â€œI have been connected with the brand since I was a kid. My first road bike was a 24-inch-wheeled Raleigh-Creda team replica. Now, 32 years later, I'm part of the team that will develop the next generation Raleigh road bikes. How can you not be excited about that?!â€
Product development cycles for the bike industry become shorter and shorter each year. Employing an expert in 3D design software like Landsaat with extensive experience in SolidWorks, Rhino3D, T-Splines and VSR Shape modeling will help Raleigh America expand its reputation as an innovator in today's fast-paced market.
â€œMark is a rarity in this industry with unparalleled experience and a passion for bicycle and frame design,â€ said Executive VP of Marketing and Product Chris Speyer. â€œHe has a great relationship with our current product team and will help us continue to push the performance levels of our products for every type of cyclist.â€
About Raleigh America: After 125 years of bicycle development, Raleigh Bicycles carries on its present day operations with a foundation built on style, heritage and a strong connection to the cyclist. Highlights of the 2012 collection include a huge array of Direct Connect carbon frames, exciting growth in cyclocross, and a massing line of 29ers. Raleigh is the official bike sponsor of BikeMS and continues to support the enormous wave of cause-riders by focusing heavily on its endurance bikes and cause-ride awareness. For more info, visit www.RaleighUSA.com.