Kent, WA. (March 5, 2012) â€“ Raleigh America has amplified the investment in its network of independent bike shops by sending out its first ever Dealer Demo Fleet of bicycles and by simultaneously unveiling an all-new Dealer Access website. These new offerings allow Raleigh retailers to become well versed and experienced on popular new models, while they also provide consumers a chance to test out bikes before committing to purchase.
In alignment with its BikeMS partnership and overall dedication to cause-rides, Raleigh this month let loose two sprinter vans filled with its latest road-specific bikes that will make stops at dealer-events, and Raleigh-sponsored rides. Registered riders and groups will have an opportunity to demo Raleigh products such as the Militis 3, the Revenio and Capri Carbon 3, and other aluminum road and CX models. The demo fleets are scheduled to make stops nationwide at retail shops in-between cause-rides, where consumers and employees will be able to demo the product.
â€œWe want to make it easier than ever for dealers to access key marketing info on our bikes, and to allow their customers a chance to ride to our exciting new product and feel the difference,â€ said Dave Hull, Raleigh's sales operations manager. Through the Dealer Access website, retailers will be able to easily grab images, spec info, videos, marketing campaigns and additional information to formulate local ads and in-shop promotions.
Individual login information has been sent to each Raleigh retailer, with which they can access the Dealer Tools website. For more information on scheduling a visit from the Raleigh Demo Fleet, please contact Dave Hull at DHull@RaleighAmerica.com.
About Raleigh America: Aged to 125 years, Raleigh Bicycles carries on its present day operations with a foundation built on style, heritage and a strong connection to the cyclist. Highlights of the 2012 collection include a huge array of Direct Connect carbon frames, exciting growth in cyclocross, and a massing line of 29ers. Raleigh is the official bike sponsor of BikeMS and continues to support the enormous wave of cause-riders by focusing heavily on its endurance bikes and cause-ride awareness. For more info, visit www.RaleighUSA.com.