Team BULLS Clinch Overall Victory at Absa Cape Epic 2016


Team Bulls Bikes rider Karl Platt of Germany and teammate Urs Huber of Switzerland won the overall victory at the Absa Cape Epic earlier today at the Meerendal Wine Estate Finish in South Africa. This is Platt’s fifth victory at the Cape Epic since his first win twelve years ago at the inaugural Cape Epic in 2004. This 2016 victory ties Platt, the veteran Team Bulls rider, with legendary Christoph Sauser of Switzerland, for the most Cape Epic victories in history.

“We are so proud to be associated with this amazing team and victory,” said Bulls Bikes USA General Manager, Sharon Yu. “Team BULLS is an incredible representation of not only the caliber of riders the brand attracts, but the level of riding that our bikes can handle. Huge congrats to Karl, Urs and the entire team.”

Team Bulls first raced as a pro outfit in the Cape Epic and have since participated for the past 10 years, inspiring Bulls Bikes to use this distinguished event as an opportunity to not only show its affinity for the country, but also unveil unique innovations in race spectating with Bulls Project Zebra.

Team Bulls rider and three-time Cape Epic victor, Stefan Sahm, rode a Bulls E-Stream EVO FS 3 29 ebike with a 3sixty 360 degree camera and six GoPros mounted to his helmet so spectators can view the pros like never before during the race, as well as capture some of the spirit and beauty of this world-renowned race.

For more on the Team Bulls Cape Epic win, please visit


Founded in Germany in 1994, Bulls offers a diverse selection of bicycles including mountain bikes, road bikes, e-bikes, children’s bikes, hybrids, commuters and urban models. The brand has enjoyed notable success and widespread popularity as a staple bike manufacturer throughout Europe and launched in the U.S. market in 2015. To learn more about Bulls Bikes USA, please visit


BULLS Bikes USA Announces 2015/2016 Brand Ambassadors

Bulls Bikes USA is proud to announce their first ever U.S. brand ambassadors for the 2015/2016 calendar year. The six chosen ambassadors from across the country will represent Bulls in their local cycling communities, helping to educate, familiarize and expand the German-born more

Victory Sportdesign Introduces Elite Ultrarunning Team

Victory Sportdesign™, creators of the popular multifunctional and ultra-organized sports utility bags for athletes, today announced its 2015-16 roster for its first sponsored ultrarunning team. With the fall race season well underway, the athlete line-up is set to include more

BULLS Bikes USA Unveils 2016 Mountain Bike and Road Bike Models

Bulls Bikes USA, a German-born bike company that launched in the U.S. April 2015, is unveiling eight models this spring 2016. Available online only through Bulls’ website are four new mountain bikes, two new road bikes and two new cyclocross bikes, on top of the company’s more

Bulls Bikes USA Hires OutsidePR as Agency of Record

OutsidePR is pleased to announce that the agency has been retained by Bulls Bikes USA to serve as the brand’s public relations agency of record. Founded in Germany in 1994, Bulls offers a wide array of bicycles including mountain bikes, road bikes, e-bikes, children’s bikes and a more

BULLS Bikes Arrives in United States

Bulls Bikes USA opened today for business in the U.S., bringing to the American cycling community German engineering and a wide array of outstanding bikes at an affordable price. Founded in Germany in 1994, Bulls offers a diverse selection of bicycles including mountain bikes, more

BULLS Bikes USA to Launch Ambassador Program

Bulls Bikes USA, purveyor of high-quality, reasonably-priced mountain and road bikes, is excited to announce the launch of its U.S. ambassador program for the 2015/2016 calendar year. The German-born brand officially opened for business in April of this year and is building a more

Bulls Bikes Blazons New eBikes, Traditional Models, Biergarten Party at Interbike 2016

Bulls Bikes, originally known in the U.S. for its value-focused mountain, road and cyclocross bikes and direct-to-consumer business model, is expanding into another cycling community and second business model with the unveiling of 16 Bulls eBikes, 11 of which will be at Interbike more

BULLS Bikes USA Brings New Models to Interbike

Bulls Bikes USA, best known for its affordable, high-quality mountain bike selection and direct-to-consumer business model, will be unveiling at Interbike two new road bike models and an upgraded mountain bike model for 2016.  “We are excited to expand our offering of both road more

GU Energy Labs Announces 2016 Athlete Roster

GU Energy Labs today announced its stellar lineup of athlete ambassadors – ranging from amateur runners to World Champion triathletes – who demonstrate the importance of performance nutrition and strategic nutritional planning. Some of the athletes highlighting the 2016 roster more