Durango, CO – June 6, 2017 – Colorado-based sports drink manufacturer, Tailwind Nutrition, has appointed Podium Imports to be the exclusive Canadian distributor of Tailwind’s popular Endurance Fuel throughout Canada.
The move is a response to the ever-growing demand for the brand’s products in the region. To date, Canadian customers have had to buy from Tailwind directly or from retailers who incur steep customs and shipping costs to get the product delivered to them.
“The demand for Tailwind in the Canadian market has been clear for some time now,” Tailwind Nutrition co-founder Jenny Vierling said. “Customers have been asking for it, so we’re thrilled to finally make it available more broadly through retailers. We’re also excited to offload the shipping and customs hassle for Canadian customers and retailers.”
Podium Imports, a distributor of quality cycling, running, fitness and nutrition products to independent retailers across Canada, was a natural fit for Tailwind. Both companies have deep roots in the bike and run categories and a deep commitment to quality and value.
“I am very excited to be adding this brand to Podium,” Podium owner Brian McCoy said. “The organic roots of the company are much like ours, and there is plainly a demand in the Canadian market for Tailwind. It was actually several of our dealers that identified Tailwind as a brand they would like local access to, so the existing demand tells me a lot about the future success of Tailwind in Canada.”
Tailwind’s Endurance Fuel in both caffeinated and non-caffeinated flavors, will be available in 30- and 50-serving bags, as well as sachets, throughout Canada. Canadian dealers interested in ordering can contact Podium Imports at 250-493-1144 or firstname.lastname@example.org.
About Tailwind Nutrition
Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com.