Swag Socks Benefit Local Shelter Through Jetboil at Outdoor Retailer

Jetboil will host a sock drive during Outdoor Retailer Winter Market 2010. Show attendees can simply purchase or find a swag pair of socks on the show floor, drop them at the Jetboil sock drive bin (booth 16) and receive a Jetboil Classic T-shirt.
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Jetboil will host a sock drive during Outdoor Retailer Winter Market 2010. Show attendees can simply purchase or find a swag pair of socks on the show floor, drop them at the Jetboil sock drive bin (booth 16) and receive a Jetboil Classic T-shirt. At the end of the show, all socks will be donated to the Road Home, a local Salt Lake City shelter (www.theroadhome.org). The main event of the sock drive will take place on Friday, January 22nd at the Jetboil booth with a happy hour and beer service to get more people participating and donating socks.

“Socks are a key item on the needs list of the Road Home, and finding good quality socks at Outdoor Retailer will be easy,” said Perry Dowst, CEO and Founder of Jetboil. “Having participated in the show for many years now, we feel that it is important to give back to the local community. In the cold months of winter, shelters are in desperate need of warm socks to provide their homeless residents. Socks are easy to come by on the show floor, so we are hoping show goers and industry colleagues will participate in our sock drive, and come by the booth on Friday to join us for a beer in celebration of our sock donations.”

Since its inception in 2004, Jetboil's revolutionary cooking systems have won numerous awards both inside and outside the outdoor industry. The patented FluxRing® technology, at the heart of Jetboil cooking systems, defines efficiency, safety and ease of use and its introduction has redefined the outdoor cooking category. The Jetboil team is committed to simplifying and personalizing outdoor cooking and empowering a world of exploration. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their experience. www.jetboil.com

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