JACKSON, WY (July 31, 2012) – Stio™, a Jackson Hole, Wyoming-based mountain lifestyle apparel and accessories brand, today announced the next phase of its consumer-focused digital media campaign.
To engage customers leading up to the brand’s September launch, Stio has taken to digital mediums to promote its homespun content. Stio’s new “Town Hill Chronicles” blog series speaks to the brand’s mountain culture values by documenting the experiences of a diverse set of authors and their relationships with their own “town hills”, while a new Facebook application will allow customers to gain insider access with “sneak peeks” of the brand’s product range and launch initiatives.
“The Stio brand platform was founded to inspire a connection with the outdoors,” said Stephen Sullivan, Stio’s Founder/CEO. “The digital initiatives we are implementing are simply an extension of our ethos. Stio is more than an apparel brand; we will strive to both foster and communicate the unique qualities of the mountain lifestyle, so it’s a natural step to open ourselves up prior to our launch to begin building a relationship with our future customers.”
The “Town Chronicles” launched in July and the new Facebook app went live today, furthering an interaction with the Stio brand and its offerings in advance of a business exchange this fall.
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio™ was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio™ will debut in the Fall of 2012.