SteriPEN® Begins Direct Operations in Europe

Hydro-Photon, Inc.is pleased to announce that they will begin direct operations in key European countries doing business as SteriPEN Europe beginning April 2011.
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Hydro-Photon, Inc., the world leader in handheld, ultraviolet (UV) water purifiers, is pleased to announce that they will begin direct operations in key European countries doing business as SteriPEN Europe beginning April 2011. The company's presence will focus on promoting Hydro-Photon's SteriPEN® brand while making the SteriPEN line of UV water purifiers more easily available through select retailers.

Initially, the focus of SteriPEN Europe will be on serving the French and German markets. Doug Gourley, Sr. VP International, explained, “With this direct presence, we're positioned to provide localized service and expand our vertical markets to serve business and leisure travelers, outdoor and adventure enthusiasts, home and infant health care and emergency service providers.”

Hydro-Photon will continue to work with distribution partners in select countries as they expand their direct presence throughout Europe in the near-to-mid term. SteriPEN Europe is uniquely situated to foster Hydro-Photon's hallmark product value, sales support, marketing, in-store training, merchandising and product delivery to both existing and new customers in these key geographies.

“We look forward to making our portable SteriPEN UV water purifiers and subsequently safe drinking water available to anyone and everyone who travels, works or plays in environments with risky water quality,” said Gourley. SteriPEN's germicidal UV light destroys waterborne bacteria, viruses, and protozoa such as giardia and cryptosporidium.

About Hydro-Photon, Inc.
Headquartered in Blue Hill, Maine, USA, Hydro-Photon, Inc. is a world leader in handheld, ultraviolet light water purifiers. The SteriPEN brand sets the standard for fast, light, easy and effective water purification. The SteriPEN product line includes the SteriPEN Classic, Sidewinder, Traveler, JourneyLCD and AdventurerOpti. Recently SteriPEN was honored as one of the Time Magazine's Top 100 ALL-TIME greatest and influential gadgets. The Adventurer Opti won the European Outdoor Gold Award 2010 and the Backpacker Magazine Editor's Choice Award in 2011. Hydro-Photon is privately held and information about the company, SteriPEN products, dealers, additional awards, and independent lab test results can be found at www.steripen.com.

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