Stanley, a brand of PMI, Introduces Thermalware Retail Support Program - SNEWS

Stanley, a brand of PMI, Introduces Thermalware Retail Support Program

Provides retailers merchandising solutions to drive sales
Author:
Updated:
Original:

Media Contacts:
Bethany Mousseau
Momentum Media PR
781.801.9663
bethany@momentummediapr.com

Erin (Forest) Folk
PMI
206.441.1400
erin.folk@pmi-worldwide.com


Stanley, a brand of PMI, Introduces Thermalware Retail Support Program
Provides retailers merchandising solutions to drive sales

SEATTLE, WA (January 17, 2013) – Stanley, a brand of PMI, announces the introduction of the Thermalware Retail Support Program (RSP) designed to provide retailers merchandising solutions to drive sell-through and to help better organize their products as a Thermalware category. In a test conducted this past fall with select retailers, there was an average 35 percent sales increase on items featured in the test. Based off this test, the Stanley brand plans a broader roll out of the program, offering it to select retailers nationwide as part of their 2013 fall purchases.

The first to name the category, the Stanley brand believes that Thermalware - defined as food and beverage gear, such as vacuum bottles, mugs, nesting systems, and food jars - represents an untapped category and is a huge potential for retailers as this gear plays a major role in making the consumers' adventure the best possible.

“The Stanley Thermalware Retail Support Program helps both consumers and retailers by providing clear communication and organization on shelf. Retailers receive help in establishing a Thermalware section in their store which leads to better sell-thru and profitability while consumers are able to locate and compare these items in one area which allows them to identify the product most suitable for their needs. Ultimately it's a win-win for everyone,” explains Neil Burch, Vice President of the Outdoor Division for the Stanley brand.

The test program this past fall was conducted over a six-week period in which the Stanley brand representatives worked closely with participating retailers providing new merchandising tools and point-of-purchase materials. Retailers were encouraged to share feedback and input on the direction of the next generation of the program. The overall results of this test exceeded expectations, with only positive feedback and results from both sales representatives and participating retailers.

Retailers interested in the Thermalware Retail Support Program can contact the Stanley brand for additional information. Stanley, a brand of PMI, will be exhibiting at the upcoming Winter Market Outdoor Retailer Show, booth # 21001, January 23 – 26, 2013.

About STANLEY®:
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.

About PMI:
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI's two most recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai, Amsterdam and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.

###

Related

PMI’s STANLEY Brand Expands Sales Team to Support Strong Growth

SEATTLE, WA (June 2, 2015) – As PMI’s Stanley brand continues to experience tremendous growth, the company is pleased to announce the addition of several new key hires on the sales team. With the addition of new team members, PMI has also assigned new responsibilities and roles ...read more

STANLEY_Marketing_Lockup_ Translucent background

Stanley, a Brand of PMI, Introduces New Line Of Adventure Coolers

SEATTLE, WA (July 11, 2013) – STANLEY, a brand of PMI, announces today the release of their new line of Adventure Coolers available in two sizes: 7 QT/6.6 L and 16 QT/ 15.1 L. Backed by a lifetime guarantee, these new coolers keep cold for 27 hours (7 QT) and 36 hours (16 QT) ...read more

PMI’s STANLEY Brand Expands Cooler Line and Introduces New Insulated Jugs

SEATTLE, WA – For spring 2016, PMI’s STANLEY brand introduces two adventure-driven designs to the cooler and water jug categories. The 30-quart Adventure Cooler and Adventure Water Jug (1- and 2-gallon) balance durability and thermals with value, portability, and timeless design. ...read more

STANLEY_Marketing_Lockup_ Translucent background

PMI Stanley Brand Names Sullivan-Bishop Agency ‘2015 Agency of the Year’

SEATTLE, WA (February 2, 2016) – Pacific Market International (PMI) is pleased to announce that Sullivan-Bishop group has been named the STANLEY brand’s Agency of the Year. The group’s outstanding performance and mounting sales achievements in the south-central region earned ...read more

STANLEY_Marketing_Lockup_ Translucent background

PMI Stanley Brand Names Campbell Sports ‘2014 Agency of the Year’

SEATTLE, WA (January 23, 2015) – At this winter’s Outdoor Retailer show, PMI named Campbell Sports STANLEY brand’s 2014 Agency of the Year. Servicing the Rockies region, Campbell Sports received the coveted GOLDEN STANLEY at the brand’s sales meeting to recognize their ...read more

STANLEY_Marketing_Lockup_ Translucent background

PMI Stanley Brand Names Lisa Wood New Marketing Director

SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within ...read more

STANLEY_Marketing_Lockup_ Translucent background

From Tailgates to Trailheads, PMI Introduces New STANLEY Fall 2015 Collection

SEATTLE, WA (January 20, 2015) – PMI has expanded its STANLEY brand outdoor social collection for fall 2015 with new gear for tailgating to trailgating. Legendary durability and non-stop performance continue to define the newest STANLEY brand products, including the Vacuum ...read more

STANLEY_Classic Vacuum Pint

Beer Lovers Rejoice: STANLEY, a brand of PMI, Introduces New Vacuum Pint for Fall 2014

SEATTLE, WA (January 7, 2014) – STANLEY, a brand of PMI, is getting serious about spirits. As consumers embrace the microbrew and micro distillery trend, STANLEY is introducing pint glasses, a shot glass set, and several new flask sizes for fall 2014. With their legendary ...read more

STANLEY_Marketing_Lockup_ Translucent background

PMI’s STANLEY Brand Brings their Legendary Thermal Performance and Durability to the Hydration Category

SEATTLE, WA – PMI’s STANLEY brand, who brought the world stainless steel vacuum insulation over 100 years ago, announces the introduction of a complete new line of vacuum insulated and single wall stainless steel water bottles. Responding to the growing consumer preference for ...read more