Spenco Announces Personnel Changes

Spenco Medical Corporation, producer of leading insole products, has made strategic personnel changes within its Marketing and Research & Development teams to strengthen Spenco’s leadership in the outdoor, sports, footcare and medical markets.
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Waco, TX – Spenco Medical Corporation, producer of leading insole products, has made strategic personnel changes within its Marketing and Research & Development teams to strengthen Spenco's leadership in the outdoor, sports, footcare and medical markets.

The Spenco marketing team is now headed by Cindy Mitchell, who has been promoted to Consulting, Director Marketing. Mitchell has been with Spenco since September 2006 as the Medical Footcare Marketing Consultant. Prior to her positions at CenterBrain, Inc. and Baylor University, Mitchell worked at Spenco Medical Corporation for 19 years. During that time, she was involved in many areas ranging from Director of Operations to overseeing the marketing department and product development.

In her new position Mitchell oversees Talia Herman, who has been promoted to Marketing Manager for Sports and Specialty, and Gerard Mayne who is the new Marketing Manager for Medical and Food, Drug & Mass markets. Both Herman and Mayne are responsible for product development and communication strategies in their respective markets.

Blake Boulden, previously Spenco's Footcare Business Manager, has been appointed to Director of Research & Development. In his new position, Boulden will set up a sophisticated lab to focus on new technologies and strategic development of new products and lines to meet future customer needs.

Mitchell and Boulden report to Steven B. Smith, CEO and Chairman of the Board, Spenco Medical Corporation.

“Spenco's 40 years of success comes from our dedication to research and development,” says Steven B. Smith. “With Cindy and Blake's expertise in their respective fields, and their extensive knowledge of the footcare market, we have the winning team to further grow our business and the Spenco brand.”

Spenco Medical Corporation was founded in 1967 by Dr. Wayman Spence, a renowned foot care specialist. For 40 years, Spenco has focused on innovative product development and superior service to differentiate itself in the outdoor, sports, foot care and medical markets.

www.spenco.com

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