Rapid City, S.D. (June 19, 2018) – Every spring, Google Search sees a spike in one search phrase, “Best first bike.” Strider Bikes is proud to be the top-rated “Best First Bike” featured in Google’s results. But this ranking doesn’t come easy.
“The retail landscape is continually being taken from traditional brick and mortar to a digital retail space,” said Strider Founder, CEO and Chief Enthusiast Ryan McFarland. “We aim to do everything we can to support physical retail, but as a brand, we also need to be meeting parents and grandparents on their terms, through web searches they are making on digital devices.
Because of the digital strategy utilized by Strider Bikes, Strider was selected by Google to represent South Dakota as an example of a successful business leveraging the web to grow their business. As part of this recognition, Strider is being featured in Google’s annual Economic Impact Report, released by Google this June.
“People turn to the web to learn, discover, find, and buy things. Being online can have a big impact’ it’s where business can connect with their customers,” said Mary Ellen Coe, President of Google Marketing Solutions. “At Google, we see the power of the web working for American businesses, and we believe that with hard work and the help of technology, every business can grow.”
“The web is critical to our success,” said McFarland. “It is our platform to educate the globe that a better solution now exists for teaching children how to ride a bike, and at younger age than ever thought possible.”
Strider Bikes came onto the scene in 2007 with a revolutionary concept for teaching toddlers to ride— develop balance first and then pedal the bike later. The company started in the garage of South Dakota-native, Ryan McFarland, when he taught his son how to ride at age 2. Strider Bikes now is approaching 2 million bikes sold and spans across the globe with distribution in over 75 countries.
“Our growth has been greatly accelerated by the web,” notes McFarland. “The Internet really is the prime location to run a business in today’s world. Our use of the web effectively will enable us to realize a world in which all kids possess the ability to independently ride a bike.”
For more information about Strider Bikes and Google’s Economic Impact Report, please visit www.google.com/economicimpact.
ABOUT STRIDER SPORTS INTERNATIONAL, INC.
Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.