NEW YORK, NY — September 9, 2020 — Solo New York (https://solo-ny.com) one of the biggest bag brands in North America, is proud to announce that its Re:cycled Collection has won the coveted 2020 “Sustainability Initiative of the Year” award by the Business Intelligence Group. The Business Intelligence Group Sustainability Awards honor people, teams and organizations who have made sustainability an integral part of their business practice or overall mission.
First conceived in 2019 and launched in early 2020, the Re:cycled Collection transforms discarded plastic bottles into soft and durable everyday bags. While sustainability has always been a part of Solo’s DNA, the Re:cycled Collection is the first collection in a long-term, ambitious goal of making eco-friendly sustainable bags available and affordable for a broad range of customers. To achieve this goal, the Solo team developed the unique fabric made from a process of breaking down discarded water bottles into chips, melting them down, and respinning the material into soft and durable fabric which is used to make the bags.
As part of the initiative, the Solo team also completely reinvented their packaging to eliminate plastic, developing biodegradable tags made out of recycled paper. To further minimize the collection's environmental impact and demonstrate environmental leadership in the bag industry, Solo is in the process of replacing poly bags (necessary to keep moisture out during shipping) with biodegradable and compostable bags made from non-GMO corn starch.
Further strengthening the sustainability initiative, Solo partnered up with the National Forest Foundation to help in U.S. National reforestation efforts. To date, Solo helped plant thousands of trees across the U.S. from Montana to Oregon, helping fight climate change and providing clean air and living habitats for wildlife.
“We are a young, fast-growing brand, and sustainability is a top-of-mind for all of us. Our teams are fully committed to sustainability and we are thrilled to bring such an impactful project to life,” said Serkan Anders, Vice President of Marketing, Solo New York. “We believe in doing the right thing for the environment, and the entire Solo team is united in making meaningful changes that have a big aggregate impact. It’s an incredible honor to win the Sustainability Initiative of the Year award which recognizes all we have done in this space.”
The Re:cycled Collection, which initially launched with three bags and was extended to ten bags in August 2020 due to its popularity with customers and retailers. The collection offers a wide range of products from backpacks to briefcases and carry-on luggage. The line is affordable too, with prices ranging from $24.99 for the Re:vive Mini Backpack and Re:focus Sleeve to $129.99 for the Re:treat carry-on roller suitcase.
While the Re:cycled Collection is an important milestone for Solo New York, the company’s sustainability initiatives go well beyond the line with many new collections and eco-friendly solutions coming to market in the future, with a goal to recycle 40 million plastic bottles from landfills by 2024.
“We are proud to reward and recognize Solo New York for their sustainability efforts,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their vision and strategy will continue to deliver results toward a cleaner, more sustainable world. Congratulations!”
About Solo New York:
Back in 2008, we committed to shake up an old industry and make cool, stylish, and sustainable bag and case designs with thoughtful details available to everyone. Since then, the streets of New York have provided endless inspiration for us. Everything we design has unique style, sparked by the sights and sounds of the city. While New York is a place we call home, that dynamic spirit translates everywhere. Learn more at https://solo-ny.com and on Instagram, @SoloNewYork.
About Business Intelligence Group:
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.