Simms to launch GORE-TEX footwear line in 2011

Simms Fishing Products is first company to roll out a fishing specific line of GORE-TEX footwear.
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BOZEMAN, Mont. – Buoyed by its long relationship with W. L. Gore & Associates, Inc – makers of GORE-TEX® Technology – Simms Fishing Products will launch a line of waterproof, breathable performance footwear early in 2011. Simms will be the first company to focus on designing and developing GORE-TEX® footwear specifically for anglers.

As part of its expanded footwear line in 2011, Simms is introducing three GORE-TEX® footwear pieces: The Pursuit GORE-TEX® Shoe Mid and Low and the Harbor GORE-TEX® Shoe, all designed for wear on and off the water. All three shoes feature GORE-TEX® membrane, non-marking Vibram® outsoles – originally designed for use by the US Navy on carrier ships – and OrthoLite® memory foam sockliners for superior comfort.

Having manufactured breathable GORE-TEX® waders in its Bozeman, Montana facility since 1993 and being the fishing industry leader in Vibram® soled technology gives Simms a unique advantage as it crosses into the performance footwear market.

“Simms and Gore have a proven history of bringing anglers the most comfortable protection,” said Diane Bristol, Director of Marketing and Brand Management for Simms. “For footwear, anglers need superior support and added cushioning the entire day – before, during and after fishing. We recognize this and take all of the knowledge we’ve gained through our wading footwear experience to bring a line of waterproof, breathable footwear to the market with confidence.”

The shoes are perfect choices for anglers who want to be prepared to cast from the deck of a boat or walk around town in variable weather conditions.

“We’re taking our 17-year partnership in a new and exciting direction with Simms,” said Brad Yeomans with W.L. Gore. “These shoes will ensure anglers can stay out longer and have more enjoyment while pursuing their passion of fishing.”

All told for 2011, Simms will have six new boat and travel shoes and two wading boots. Ranging from $149.95 to $169.95, Simms’ GORE-TEX® shoes will be available at Authorized Simms Dealers in February 2011.

About Simms Fishing Products

Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. For more information on Simms, please visit www.simmsfishing.com. Media contact is Matt Crawford at Pale Morning Media (802-583-6069 or matt_crawford@madriver.com).

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