ICAST: Simms showcases eye-popping 2013 product line

New GORE-TEX waders, rain gear highlight dynamic new offerings from Simms

BOZEMAN, Montana (for immediate release) – What will they think of next?

For Simms Fishing Products, there’s a long and eye-opening answer to that, but attendees at this week’s International Convention of Allied Sportfishing Trades (ICAST) show in Orlando, Fla., will get to see first-hand as Simms pulls back the curtain to reveal the 2013 product line.

How’s this for starters? The world’s most technologically advanced GORE-TEX® waders. A bomber rain suit designed for all fishing conditions. A light, breathable rain jacket that’s as fashionable as it is functional. An expanded line of sun protective sportswear. New offerings in women-specific fishing clothes, and new vests, caps and accessories.

“What we’re showing to retailers and media at ICAST represents breadth and depth, innovation and forward-thinking for all types of anglers,” said Simms president K.C. Walsh.

High atop anglers’ wish list will be Simms new G4Z and G4 Pro waders featuring a new 5-layer GORE-TEX® waterproof membrane that’s 25 percent more breathable than anything on the market. As the only manufacturer making GORE-TEX® waders in the U.S.A., Simms has been able to award-winning, craft feature-rich waders that hold up to the rigors of the most demanding users. The G4Z, with a retail price of $799.95 represent the standard for which all other waders will be measured.

Also turning heads is Simms’ new Contender GORE-TEX® jacket and bibs. Close descendants of the award-wining ProDry® GORE-TEX® rain suit that was perfected (and now used extensively) on professional angling circuits, the 3-layer GORE-TEX® Performance Shell Contender products are 100% waterproof, windproof, lightweight, durable and breathable. Designed to provide long-lasting performance in a wide range of conditions, the Contender jacket has a MSRP of $349.95 and the bibs come in at $299.95.

In three stylish colors, the new Hyalite Rain Shell ($149.95) is destined to become a favorite. Weighing less than 14 ounces, the Hyalite is the perfect jacket for storing in a backpack, under the bow or even under the seat of the truck and will deliver on keeping anglers dry when the time comes.

Building upon its relationship with the Skin Cancer Foundation, Simms is debuting a number of new sportswear items with a UPF rating of 30 or higher. The new Guide Pant, for instance, has a UPF 50 rating and the eye-catching Morada shirts ($59.95 long sleeve and $49.95 short sleeve) check in with a UPF 30.

Simms’ women’s line updates its sun protection offerings in 2013, too, with new shirts and pants featuring UPF 50 ratings.

“What we have created,” said Diane Bristol, Simms’ Director of Marketing, “is a strong line of clothing designed to perform for male and female anglers in virtually every type of angling situation.”

Also new for 2013 are new vests for fly anglers, new colors in Sungaiters™, several new caps and new accessories including a tarpon bottle opener and wading belt.

The entire Simms 2013 line will be on display in Booth #651 at ICAST, being held July 11-13 at the Orange County Convention Center in Orlando, Fla.

About Simms Fishing Products:  Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. For more information on Simms, please visit www.simmsfishing.com. For additional media information, please contact Matt Crawford at Pale Morning Media, matt@palemorning.com or 802.583.6069.


Simms Fishing Products is moving, expanding

BOZEMAN, Montana (for immediate release) – Simms Fishing Products, the sole fishing wader manufacturer in the United States, will be relocating its corporate headquarters, warehouses and production facility in 2012. Simms will remain in Bozeman, moving 15 miles west from its ...read more

Simms to bring diverse and comprehensive product line forward in 2011

BOZEMAN, Montana (For immediate release) – The calendar says autumn is rapidly approaching, but after a bustling summer, the folks at Simms Fishing Products are already ramping up for January 2011. That’s when Simms is set to deliver fly-fishing’s most comprehensive product line ...read more

Simms to debut New Line at ICAST show in July

BOZEMAN, Montana – Simms Fishing Products, manufacturer of waders and outerwear, expands into new segments of the fishing industry this year with a line of outerwear and footwear designed for anglers, including those who fish from boats. Simms will debut its dynamic new line, ...read more

Simms to launch GORE-TEX footwear line in 2011

BOZEMAN, Mont. – Buoyed by its long relationship with W. L. Gore & Associates, Inc – makers of GORE-TEX® Technology – Simms Fishing Products will launch a line of waterproof, breathable performance footwear early in 2011. Simms will be the first company to focus on designing and ...read more

Simms Fishing Products scores big at IFTD

BOZEMAN, Montana – Simms Fishing Products solidified its position as the top manufacturer of outerwear for serious anglers, winning three awards – including the prestigious “Best of Show” – at the International Fly Tackle Dealer (IFTD) show held last week in New Orleans. Simms ...read more

Head-to-toe gear highlights Simms' autumn 2012 line

BOZEMAN, Montana – With birds starting south, trees dropping leaves and the first snows in the mountains, it’s clear that autumn is here. For anglers who use the autumn days for fishing, Simms Fishing Products has a full line of new autumn gear designed to keep them warm, dry, ...read more

Simms Prodry™ rain gear nabs Field & Stream’s ‘Best of Best’

BOZEMAN, MONT. – Simms Fishing Products does it again. For the eighth time since 1998, the editors at Field & Stream have bestowed a prestigious “Best of the Best” award on Simms gear. This time it’s the new Simms ProDry™ GORE-TEX® Jacket and Bibs winning the honors. In the March ...read more

Simms expands product development team

BOZEMAN, Montana (for immediate release) – Simms, manufacturer of fly-fishing gear for serious and dedicated anglers, is pleased to announce the hiring of two members to the Product Development team.Rose Quinn, Sportswear & Accessories Product Developer, joined Simms in December ...read more

Simms outfits female anglers from head to toe in 2011

Using input from a cadre of female anglers and the leading technologies in sportswear and outerwear, Simms Fishing Products will launch its most comprehensive line of women's fishing gear in early 2011. Expected to be on the shelves in February, Simms’ expansive women’s line ...read more