Simms rolls out lodge line of branded accessories

In shops Sept. 1, new line is full of great gifts for anglers
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BOZEMAN, Mont. – Holiday shopping for the angler on your list has come to mean simply buying a gift certificate and stuffing it in an envelope. Simms Fishing Products, the leader in guide-quality fishing gear, changes that this year with its new Lodge Line, a full line of accessories exhibiting Simms logo and branding.

Available in Simms Authorized Dealers Sept. 1, the Lodge Line boasts 16 lifestyle and fishing accessories for those who live to fish. Representing Simms' attention to style and quality, the line includes neckties, a GORE-TEX® wallet, specially designed Wheatley fly boxes, travel mugs, BPA-free aluminum water bottles (1 and .6 liter), bottle openers, flasks, a cigar humidor and cutters and a windproof lighter.

Many of the products on the new line feature the unique artwork of Derek DeYoung, a prominent Montana artist well known for his contemporary fish paintings.

“Simms is more than a brand, it's a lifestyle for people who live and breath fishing. Our loyal customers appreciate the design and quality behind Simms Fishing Products so we've crafted a line of accessories to express this for them in everyday life,” said Diane Bristol, director of marketing and brand manager for Simms

The new line of Simms branded accessories arrive at retail just in time for the holiday buying season. Prices of the Lodge Line hit the ideal gift buying price point ranging from $4.95 to $99.95.

About Simms Fishing Products: Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. For more information on Simms, please visit www.simmsfishing.com. Media contact is Matt Crawford at Pale Morning media (802-583-6069 or matt_crawford@madriver.com).

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