Sierra Designs Goes Back to Its Roots for Spring ’18 Pack Line

Author:
Publish date:

New heritage line is a nod to the past with modern style & functionality

Boulder, Colo. - June 29, 2017

original_8dee73e3ab5d3324903916c21df17ee7

The team at Sierra Designs didn’t have to look far for inspiration to craft its newest line of backpacks. The Spring ’18 pack styles are recreations of three iconic designs found in the brand’s 1973 product catalog, updated with modern materials and features. This heritage line is a throwback to a different era that feels entirely modern at the same time.

“Straight Out of Oakland!” Says Sierra Designs senior director Stephen Barnes, “Sierra Designs founders Bob (Swanson) and George (Marks) would always take their new products out on a test trip that often became the photo shoot for the upcoming sales catalog. In looking through old catalogs, we came across images of the original day packs when they launched in 1973 when Sierra Designs was based in Oakland, and we all latched on to the idea of updating the classic pack styles with modern materials and functionality.”

The largest of the heritage packs, the Summit offers a 28L capacity with side water bottle pockets and a zippered front stash pocket. Constructed of durable 300D polyester fabric to keep it tough on the outside, it also includes a padded 3-D laptop sleeve to protect your valuable tech on the inside (compatible with 17” laptops or tablets). A zippered storage pocket offers internal organization along with a key fob, and the brushed suede base provides additional durability and protection. MSRP: $79.95

Whether you’re heading to work, class or the trail, the Daytripper is the perfect size for daily pack needs. Offering 25L of capacity, the Daytripper is constructed of durable 300D polyester with a brushed suede base. A zippered front storage pocket includes internal organization and a key fob, and a padded 3-D laptop sleeve is compatible with 15” laptops or tablets. A padded airmesh back panel and shoulder straps add comfort and ventilation for everyday wear. MSRP: $64.95

The Serendipity is a sleek and stylish reinvention of an old Sierra Designs favorite. This pack offers a capacity of 20L and weighs just 15oz. Like the Summit and Daytripper, the Serendipity is constructed of durable 300D polyester fabric, and includes a zippered front stash pocket with internal organization and a key fob. Its padded laptop sleeve is compatible with a 15” laptop or tablet, and the back panel and shoulder straps are made from a padded airmesh. MSRP: $49.95

The new heritage packs will be on display at Summer Outdoor Retailer in Salt Lake City at the Sierra Designs booth, #23017. For more information, contact Suzanne Hermann at suzanne@darbycommunications.com.

About Sierra Designs

Sierra Designs was born in the outdoors in 1965 with a keen interest in the world of backpacking and camping. Today, our crew of outdoor enthusiasts and seasoned explorers are on a mission to fundamentally define how we adventure outside. We create outdoor equipment and apparel driven by function & design to keep you happy. Because to us, even the worst day outside beats a day inside. Find more information at www.sierradesigns.com.

Related

Sierra Designs Expands Sleeping Bag Line with Air Pillows & PFC-Free Materials for 2018

Boulder, Colo. - June 12, 2017 Sierra Designs proves its commitment to making outdoor adventures within reach of everyone with a robust and affordable line for Spring 2018 that includes new and updated sleeping bags and the introduction of air pillows. These products showcase ...read more

Mountainsmith Goes Back to Their Roots with Lumbar Classics

Made in USA has a special meaning at Mountainsmith. The first lumbar pack that launched the company was designed by founder Patrick Smith and produced in Colorado. For holiday season 2010, a limited edition of the iconic and retro Tour Classic and Day Classic lumbar packs return. ...read more

original_e71b8580e1b08b9ba8c0d71f09c92032

Lightweight, Roomy Options Highlight Sierra Designs 2018 Tent Collection

Brand also adds trekking poles to lineup for the first time Boulder, Colo. - June 21, 2017 Sierra Designs sets the bar when it comes to lightweight, livable space in tent design, and its Spring 2018 line is no exception. Whether you’re a seasoned backcountry explorer or new to ...read more

original_5c4321b3860d01c35b56f5a9448054aa

Ecōths Commits to Fair Trade Certified Factories for Spring ‘18

Reno, Nev. - June 28, 2017 Since 2014, Ecōths’ sustainable clothing for men, has donated over 250,000 meals with their Feed 3 initiative. To continue their practice of balancing business and goodness, Ecōths will be producing over 40% of their organic cotton styles in Fair ...read more

original_54cb57ccca272dd2b450ea1632c692eb

A New Generation of Astral Design Emerges for 2018

Asheville, NC. - June 12, 2017 Julie Bacon Darby Communications jbacon@darbycommunications.com 828.254.0914 o / 603.978.5530 c With one foot in the water and one on the trail, Astral sets the bar high for 2018 with fresh additions to its new generation of water-ready trail ...read more

ORSM 11 Preview- Sierra Designs Intros Tech Pack line

Sized for gear-intensive day hikes, quick summit pushes and everything in between, Sierra Designs Tech Packs center on versatility BOULDER, COLO. (For Immediate Release) – One year after successfully reentering the pack market with their innovative Traverse Series backpacks, ...read more

ORSM 11 Preview- Sierra Designs Intros Tech Pack line

Sized for gear-intensive day hikes, quick summit pushes and everything in between, Sierra Designs Tech Packs center on versatility BOULDER, COLO. (For Immediate Release) – One year after successfully reentering the pack market with their innovative Traverse Series backpacks, ...read more

Ombraz

Ombraz Introduces Fresh New Styles to Its Lineup of Armless Sunglasses

Bellevue, WA – July 13, 2020 – Ombraz Sunglasses, the brand changing the sunglass landscape, is ready to ramp up the armless sunglass revolution with two new styles: the Dolomite and the Leggero. With these additions, Ombraz’s lineup of armless shades continues to buck the ...read more

IMG_1314

Sierra Designs Announces Partnership with Packing It Out

Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating innovative products, is proud to announce its partnership with the Packing It Out team, a group of thru-hikers raising awareness of litter conditions along America’s trails. Packing It Out’s ...read more