Shimano Joins Tour of Utah Sponsor Lineup - SNEWS

Shimano Joins Tour of Utah Sponsor Lineup

The cycling industry's leading component manufacturer will provide tech support for "America's Toughest Stage Race"
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SALT LAKE CITY - June 22, 2010 - Tour of Utah President, Steve Miller, today announced that Shimano will be the official technical support sponsor for the fourth edition of the 2010 Larry H. Miller Tour of Utahpresented by Zions Bank. The 2010 race is a USA Cycling-sanctioned pro race and will take place August 17-22 in Salt Lake City, Ogden, Park City, Thanksgiving Point, Mt. Nebo, Tooele, and Snowbird.

Shimano's U.S. office, based in Irvine, Calif., will provide mechanical support to all racers during the event's five stages and prologue, as well as showcasing their many new product lines to race fans at the Tour of Utah's official expo area. This will be the fourth year that Shimano has provided sponsorship to the Tour of Utah.

"We are once again pleased that Shimano has chosen to support our race," said Miller. "Not only do they offer an invaluable service to our racers and their teams, but affiliation with the Shimano brand solidifies our standing as a serious and successful race on the U.S. circuit."

As part of the technical support sponsorship package, Shimano will supply four USA Cycling-licensed mechanics and/or support personnel, along with a number of support vehicles and all necessary equipment and parts.

"The Tour of Utah is becoming an important race on the NRC calendar," said Dave Arnauckas, Shimano's Multi-Service supervisor. "All the major continental teams will be there along with tons of fans, so we feel it's important to be there to support the race."

Dubbed "America's Toughest Stage Race," the Tour consists of a prologue and five stages covering some of this country's most breathtaking terrain throughout central and northern Utah. The 2010 Larry H. Miller Tour of Utah Presented by Zions Bank will proceed as follows:

August 17: Salt Lake Convention and Visitors Bureau Prologue
August 18: University of Utah Health Care Ogden to Research Park - Stage One
August 19: XanGo Thanksgiving Point to Top of Mt. Nebo - Stage Two
August 20: teamgive time trial at Miller Motorsports Park - Stage Three
August 21: Heiden Davidson Orthopedics criterium in downtown Park City - Stage Four
August 22: Snowbird Ski and Summer Resort Park City to Snowbird - Stage Five

Additional sponsors include: Utah Toyota Dealers Association, KJZZ 14, 1320 KFAN, POWERADE, Glacéau vitaminwater, FFKR Architects, First Endurance, Canyon Bicycles, Rockwell Watches, PROBAR, I.J. and Jeanne' Wagner Jewish Community Center, Sheraton Downtown Salt Lake City, Cervélo, Edge Composites, Newpark Resort, Utah Sports Commission, Blackbottoms Cycle Wear, Ski Utah, Thule, United HealthCare, Siegfried & Jensen and Mountain Khakis.

For more information on the Tour, sponsorship opportunities, or how to volunteer, visit www.tourofutah.com or contact Executive Director Karen Weiss at karen@tourofutah.com.

About the 2010 Larry H. Miller Tour of Utah
Deemed "America's Toughest Tour," the 2010 Larry H. Miller Tour of Utah presented by Zions Bank, is a six-day, seven-stage, 300-mile plus professional bicycle road race along the Rocky Mountain's Wasatch Range through some of Utah's most beautiful and challenging terrain. Scheduled to take place August 17-22, 2010, the Tour of Utah will attract 18 professional cycling teams totaling 144 cyclists competing for a cash/prize purse of $45,000. The 2010 Tour of Utah will be accompanied by a colorful, rolling festival celebration that will take place at the finish line. More than 30,000 spectators are expected to line the racecourse and attend the festivals in Ogden, Park City, Provo, Salt Lake City and Tooele, and 60,000-plus race fans are expected to follow online.

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Local Media Contact:
Linda Luchetti, Media Director, (801) 325-2570, lluchetti@lhm.com

National & International Media Contact:
Chip Smith, SOAR Communications, (801) 656-0472 x1 (wk) / (801) 597-7515 (cell), csmith@soarcomm.com

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