2010 Tour of Utah Officially Announces Dates, Stages and Sponsors

All 2009 sponsors return to support "America's Toughest Stage Race"
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SALT LAKE CITY - March 8, 2010 - Steve Miller, president of the 2010 Larry H. Miller Tour of Utah cycling race, confirmed today that August 17-22 are the official dates of the USA Cycling sanctioned pro race. In addition, Zions Bank is returning as presenting sponsor of the Tour for the fourth year (2006, 2008, 2009, 2010). Dubbed as America's Toughest Stage Race, the tour will consist of a prologue and five stages covering some of this country's most breathtaking terrain throughout central and northern Utah.

"I am pleased to be able to confirm the August 2010 dates for this year's race," said Steve Miller. "We had such an enthusiastic response to the 2009 event that local communities along the course are excited to see the Tour return, and last year's participants have provided feedback on how to make the race even tougher. In addition, based on last year's success, all existing sponsors have chosen to return making increased commitments to the race through cash, trade, advertising and marketing."

Once again, the Tour of Utah is on the official National Racing Calendar (NRC). The six-day stage race will begin with The Salt Lake Convention and Visitors Bureau Prologue on Tuesday, August 17 and end Sunday, August 22 with the legendary Park City to Snowbird Ski and Summer Resort "Queen" stage.

Photo credit: Dave Ilitis
The remaining five stages will include the University of Utah Health Care Ogden to Research Park road race, the Heiden Davidson Orthopedics criterium in downtown Park City, the teamgive time trial at Miller Motorsports Park, and the XANGO Thanksgiving Point to Top of Mt. Nebo road race. Race route details will be announced soon.

Additional sponsors include: Utah Toyota Dealers Association, KJZZ 14, 1320 KFAN, POWERADE, Glacéau vitaminwater, FFKR Architects, Bingham Cyclery, First Endurance, Canyon Bicycles, PROBAR, I.J. and Jeanne' Wagner Jewish Community Center, Sheraton Downtown Salt Lake City, Edge Composites, City of Ogden, and Shimano.

"The support we receive from Zions Bank, as well as the rest of our sponsors, is important to the success of the Tour of Utah," continued Miller. "Zions Bank has a long legacy of participation in our community and its name is synonymous with hard work, commitment and success, which are the same values Tour participants embody."

"Zions Bank is committed to the communities in which we do business," said Rob Brough, executive vice president, marketing/communications Zions Bank. "The Tour of Utah is one of our country's premier cycling events which showcases this great state, our culture and our people. Zions Bank is proud to take part in this spectacular event."

The Tour of Utah will also include a non-competitive ride for enthusiast cyclists the Saturday before called "The Ultimate Challenge." Detailed information for The Ultimate Challenge will be released soon.

For more information about the Tour, please visit www.tourofutah.com.

About the 2010 Larry H. Miller Tour of Utah
Deemed "America's Toughest Tour," the 2010 Larry H. Miller Tour of Utah presented by Zions Bank, is a six-day, seven-stage, 300-mile plus professional bicycle road race along the Rocky Mountain's Wasatch Range through some of Utah's most beautiful and challenging landscapes. Scheduled to take place August 17-22, 2010, the Tour of Utah will attract 17 professional cycling teams totaling 136 cyclists competing for a cash/prize purse of $45,000. The 2010 Tour of Utah will be accompanied by a colorful, rolling festival celebration that will take place at the finish line of each stage. More than 30,000 spectators are expected to line the racecourse and attend the festivals in Ogden, Park City, Provo, Salt Lake City and Tooele, and 60,000-plus race fans are expected to follow online.

# # #

Local Media Contact:
Linda Luchetti
Media Director
Larry H. Miller Tour of Utah
lluchetti@lhm.com
801-325-2570

National & International Media Contact:
Chip Smith
SOAR Communications
csmith@soarcomm.com
Office: (801) 656-0472, ext 1
Cell: 801-597-7515

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