San Diego, CA â€“ February 23, 2010 â€“ Sanita Clogs announced it has named Sonia Alexander-White as its Director of Brand Development. In this newly created role, Alexander-White will be responsible for generating greater awareness of the iconic Danish brand in the United States.
â€œSanita is thrilled to welcome Sonia to our team,â€ said Gene Kunde, CEO Sanita Clogs. â€œHer experience and incredible enthusiasm will help us deliver a more consistent and meaningful Sanita story in all of our sales and marketing efforts.â€
Alexander-White said, â€œSanita is poised for tremendous growth. The brand's blend of handcraftsmanship, innovation and trend-right designs truly resonates with today's consumer. I'm really excited to join the Sanita team at this important stage in the company's evolution.â€
Before slipping into Sanita Clogs, Alexander-White served as the creative marketing director of 1928 Jewelry Company. She has over 20 years of experience in the industry working with Nordstrom, Limited Corporation, Dillard's, Head To Toe Apparel and Wet Seal. In addition, Alexander-White served as a marketing consultant for the Fashion Institute of Design and Merchandising of Los Angeles and graduated from UCLA Graduate with B.S in Business.
About Sanita Clogs Inc.
Sanita Clogs are more than a style, more than a look; it is our cultural history. Sanita has been designing clogs for more than 100 years and offers collections known for superior comfort and timeless handcraftsmanship infused with innovative fashion and modern-day technology that never leaves you standing alone. Today, Sanita is recognized for quality product and has been awarded the â€œSeal of Acceptanceâ€ by the American Podiatric Medical Association. Sanita's US headquarters are in Southern California and our clogs are available in more than 40 countries around the world. Visit www.sanitaclogs.com for more information.