Salewa’s Global Headquarters Builds a Better Environment

Headquarters and Central Warehouse Grand Opening October 2011 in Bolzano, Italy

Boulder, CO (October 2011) – Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the grand opening of their new Global Headquarters in the heart of Bolzano.

With a total construction volume of more than 350,000 cubic meters, it is one of the biggest construction projects ever in South Tyrol. Particular emphasis was placed on accommodating natural and social aspects within Bolzano. The project received a “Work & Life” seal of approval from the Climate House Agency, and received high marks from recent partner Bluesign®. Salewa has officially certified its production methods by replacing the use of raw materials with renewable or environmentally friendly alternatives.

“To us, commitment means doing business in a responsible, transparent and honest manner. With the Bluesign® standard, we found a reliable tool and partner, helping us to make this possible and to make the right choices regarding our entire supply chain” declared Heiner Oberrauch, owner of the SALEWA Group.

The company's relocation reflects the company's (and all its brands) accelerated growth and will be home to a whole range of business activities concerning people, mountains, design and innovation. International marketing and administration will be based in the new headquarters, as well the company's own research center for product development, fully automated central warehouse, public parking facility, an in-house kindergarten, as well as the “Cube”, Italy's largest climbing hall with a climbing area of 2,000 square meters and more than 90 climbing routes.

"The new headquarters responds directly to the evolving needs of Salewa International as a growing business and our continually-expanding team," said the company's Group Brand & Marketing Director Reiner Gerstner. "We're now in a more accessible location for customers and partners, as well as visiting members of our global team. With convenient access to all the great city of Bolzano has to offer, the new offices also represent an exciting work environment for our staff, which was an important factor in the choice of location and designing the Cube".

The official opening ceremony for the new headquarters will occur on October 6, 2011. The new address is Waltraud-Gebert-Deeg-Straße 39100 Bolzano/Bozen (phone +39 0471 188 6867).

The North American headquarters is the wholly-owned subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned Italian-based business with operations around the world. The North American business runs the USA/Canada sales, operations, marketing, distribution, and service for the premier alpine brand Salewa (based in Bolzano, Italy), and three of the world's preeminent backcountry ski brands, Dynafit and silvretta (based in Munich, Germany), and Pomoca (based in Aubonne, Switzerland).

Press Contacts:
Eric Henderson
Phone 307.200.6001
Mobile 307.690.2984


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