Ryders Eyewear Aquires Five New Sales Reps

Vancouver-based Ryders Eyewear, producers of performance and lifestyle sunglasses, announces five new sales reps to join team.

NORTH VANCOUVER, Canada, – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, has recently added five new sales representatives to its growing team. All the new reps bring strong outdoor knowledge and sales experience to the Ryders Eyewear crew that has added 13 new styles of sunglasses to its attractive lines for 2008 with the Adrenaline and Chill Collections.

Now, introducing the new reps:

Mark Waddle, president of Michigan-based Active Pursuit sales agency, joins Ryders in the Great Lakes region and will cover Michigan, Ohio, Indiana and Kentucky. Waddle brings solid outdoor retail and sales management experience to the team and some of his past clients include Mountainsmith, Body Glove wetsuits and Lowa Boots.

Bringing 20 years of outdoor sales knowledge to Ryders, Colorado-based Jim Buderus started his sales rep career in the surf and resort wear industries. Sunglasses are Buderus' forte too, having represented Vuarnet, Hobie and Costa del Mar in the past. His main areas of expertise lie in the biking and running genres.

Based in Minneapolis, Minnesota, David Olson and Chet Cisek of Wild Moon sales agency will be tag-teaming North and South Dakota, Minnesota, Iowa, Wisconsin and northern Missouri. The duo brings decades of outdoor experience to Ryders and, in addition, currently represent other outdoor product lines. Both new reps are life-long outdoor enthusiasts and have gained product knowledge from personal use in the full four seasons their territory provides.

Avid cyclist and finisher of 19 Ironman distance triathlons, Chris Gebhardt will surely assist Ryders in promoting their new Adrenaline and Chill Collections. Possessing a stellar knowledge of the outdoor industry where he has spent the last 11 years as a sales rep for numerous cycling-related companies, Gebhardt will cover the tri-state area of New York, New Jersey and Connecticut for Ryders.

For more information about Ryders Eyewear check www.ryderseyewear.com.

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.