PrimaLoft® Partners with L.L.Bean Outdoor Series

PrimaLoft®, the premier manufacturer of performance insulations and yarns, announces its sponsorship of L.L.Bean’s Guide to the Outdoors weekly television series on the Outdoor Channel.
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ALBANY, New York -- (Sept. 8, 2010) -- PrimaLoft®, the premier manufacturer of performance insulations and yarns, announces its sponsorship of L.L.Bean’s Guide to the Outdoors weekly television series on the Outdoor Channel.

PrimaLoft®, a division of Albany International Corp., was originally developed for the U.S. Army as a water resistant synthetic alternative to down. Today, PrimaLoft is the insulation of choice for category-leading brands in the outdoor, home, military, hunting and workwear markets, including L.L.Bean, The North Face, Patagonia, and Merrell, and is recognized globally as the benchmark leader in performance insulation.

The 2010 Guide to The Outdoors series will consist of 13 new 30-minute episodes beginning August 26th. Episodes will air three times weekly.

L.L. Bean’s great-grandson, Bill Gorman, and fly-casting champion, Tim Rajeff, will host the popular series as they explore outdoor destinations across the globe. Viewers will experience unique destinations with highlights from tracking coues deer in Mexico, hunting white-tail in Texas and fishing trophy trout in Argentina. Along the way, Gorman and Rajeff will share their expertise and showcase the latest in outdoor gear and technology.

"We're very happy to have PrimaLoft as a sponsor for the show. Both of our companies have such strong brands and name recognition, combined with great credibility in the outdoor market. It's a very natural, very fitting alignment," said Bill Gorman.

As a major sponsor of Guide to the Outdoors, the brand will be clearly visible to viewers via PrimaLoft’s :30 television commercial (a first for the brand), open and closing billboards, and other marketing vehicles including a presence in L.L.Bean catalogs, customer e-mails, web and retail.

L.L.Bean is recognized for setting the standard for quality and craftsmanship for the hunting and fishing markets, while PrimaLoft’s state-of-the-art insulation enables peak performance even in the most extreme environments.

“PrimaLoft is pleased to support L.L.Bean though our sponsorship of ‘Guide to the Outdoors’,” said Eileen Berner, sales and marketing director for PrimaLoft. “L.L. Bean is a valued customer and long-standing partner to PrimaLoft. The Guide to the Outdoors program will enable us to reach millions of viewers – many of whom are avid hunters and outdoor enthusiasts who could benefit from using PrimaLoft insulated garments and gear on their hunts.”

The Outdoor Channel is a leader in outdoor programming featuring hunting, fishing and outdoor adventure. For more information and local listings, visit www.outdoorchannel.com.

About PrimaLoft:

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year. L.L.Bean can be found worldwide on www.llbean.com .

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