PrimaLoft® SYNERGY Insulation Raises the Bar

PrimaLoft® SYNERGY Raises the Bar with a New Multidenier Continuous Filament Insulation for Sleeping Bags and Outerwear
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Albany, NY – (Feb. 2, 2011) – After extensive research and development, PrimaLoft®, the world leader in performance insulations, introduces PrimaLoft® SYNERGY, the next generation in multidenier continuous filament insulation engineered to provide improved thermal efficiency, increased thickness, better compressibility, and enhanced softness.

A durable companion soon to be found in mountaineering, backpacking and camping gear, PrimaLoft® SYNERGY was designed for use in sleeping bags and garments, and is highly compressible with excellent warmth-to-weight ratio and water repellency. Comprised of a 100-percent polyester blend of multidenier fibers, PrimaLoft® SYNERGY features a phenomenal 25-percent increase in thermal performance versus conventional continuous filament insulations.

Launched at the 2011 Outdoor Retailer Winter Market with enthusiastic response from PrimaLoft® brand partners, “PrimaLoft® SYNERGY establishes a new performance benchmark for continuous filament insulation through technical innovation,” noted Eileen Berner, sales and marketing director for PrimaLoft®.

Recommended for use in sleeping bags and outerwear, PrimaLoft® SYNERGY is highly durable and compressible, and specially formulated to keep the user warm, dry and comfortable. Unlike down fills for use in sleeping bags and jackets, PrimaLoft® SYNERGY is migration resistant and exceptionally easy to care for.

PrimaLoft® SYNERGY complements PrimaLoft's existing product line, which includes: PrimaLoft® ONE, PrimaLoft® SPORT, PrimaLoft® INFINITY, PrimaLoft® ECO and PrimaLoft® ECO FOOTWEAR. PrimaLoft® insulations provide maximum warmth without bulk, superior water resistance, softness, and compressibility to deliver performance and comfort from head-to-toe.

About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

Media Contacts:
Theresa Blake
Verde PR & Consulting
970 259 3555
Theresa@verdepr.com

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