PrimaLoft® Insulation Sponsors the 16th Annual Ouray Ice Festival

PrimaLoft® Insulation Kicks off the New Year with Ice Picks and Crampons as Sponsor of the 16th Annual Ouray Ice Festival
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ALBANY, New York (Jan. 6, 2011) -- PrimaLoft®, the world leader in performance insulations and yarns, is proud to sponsor the 16th annual Ouray Ice Festival in breathtaking Ouray, Colo., January 6th –9th.

PrimaLoft® is featured worldwide in leading climbing and outdoor brands such as Eddie Bauer First Ascent, Black Diamond, RAB, Loki, LOWA, SCARPA, LaSportiva and Outdoor Research as the performance insulation and yarn of choice for outerwear, gloves, socks, footwear, sleeping bags, and accessories.

This weekend, the quaint town of Ouray will be overwhelmed not only with the colossal relief of the surrounding San Juan Mountains, but by the excitement of an ice climbing community reunion. The highly anticipated festival draws the ice climbing community's most revered competitors, climbing and local companies, spectators and aptly captures the spirit of the sport. A packed schedule of events includes climbing competitions, gear demos, clinics, guest speakers, slide shows, contests and more!

Visit PrimaLoft® and take the PrimaLoft® challenge to learn how the world's best insulation keeps ice climbers warm, dry, and comfortable in the most extreme conditions and enter to win PrimaLoft® insulated gear.

“PrimaLoft® is looking forward to sponsoring the Ouray Ice Festival again this year,” said Eileen Berner, sales and marketing director for PrimaLoft®. “We support festivals such as this to share in the celebration with those who appreciate the outdoors; in this case, with everyone from amateur to world renowned ice climbers.”

For more information about PrimaLoft, visit www.primaloft.com. Follow the PrimaLoft® conversation online at Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

Media Contact:
Verde PR
Theresa Blake
theresa@verdepr.com
970.259. 3555

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