ST. LOUIS – July 18, 2018 – Popticals, makers of high-performance sunglasses with an innovative compact design, will debut two new models, the Poptrail and Popedge, at Outdoor Retailer Summer Market next week in Denver, Colorado. Both models will be available for shipment immediately following the show.

Both new products feature Popticals’ award-winning FL2 Micro-Rail System and high-performance NYDEF™ nylon lenses.

Popticals Poptrail with Gloss Blue Over Crystal frame and Blue Mirror polarized lenses

Popticals Poptrail with Gloss Blue Over Crystal frame and Blue Mirror polarized lenses

Popticals’ Poptrail was developed for adventure travelers, people who live to explore the outdoors. The ultra-lightweight frame and crystal-clear lenses are designed to enhance the experience from trailhead to summit. 

The Poptrail is available in five different frame and lens color combos, including one with non-polarized, violet tinted lenses. The violet lens option enhances trail details and undulations for trail running, hiking, and mountain biking in shady low-light conditions. Each pair comes with a custom compact hardcase, carabiner clip, soft bag, and cleaning cloth. MSRP: $189 - $199.

Popticals Popedge with Matte Black frame and Blue Mirror polarized lenses

Popticals Popedge with Matte Black frame and Blue Mirror polarized lenses

The Popedge is designed for those who push the envelope, whether they are pushing themselves or competing against others. Adventure racers, mountain bikers, triathletes, and adrenaline junkies will appreciate Popedge’s aggressive aesthetic, and protective lens options. Available with gray polarized lenses in five different frame colors or mirrored combos, they also come with a custom compact hardcase, carabiner clip, soft bag, and cleaning cloth. MSRP: $199 - $209.

“People have been loving the look and feel of the Poptrail and Popedge. And when they put them on, they can’t believe how light they are,” said Popticals inventor David Porter. “Combine their lightweight with some of the clearest lenses on the market, and our FL2 Micro-Rail System, they offer a strong consumer value proposition.”

Popticals solves the problem of how to store wrap-around performance sunglasses when not in use. Typically, sunglasses are pushed to the top of the head, hung from a shirt collar, or set down somewhere where they could be scratched or broken.

Popticals’ FL2 Micro-Rail System allows the frame to separate at the bridge, and the lenses to slide parallel and nest on top of each other. About midway on each arm is a small hinge, which allows them to be collapsed as well. After being folded up, Popticals sunglasses fit nicely into a compact carrying case that easily fit into a backpack, jacket pocket, or glove box.

All Popticals eyewear feature the company’s NYDEF™ nylon lenses, a high performance lens manufactured for Popticals by Carl Zeiss Vision. Popticals NYDEF lenses have the clarity of a glass lens (Abbe 52 vs. Abbe 49-50. Polycarbonate lenses are 30.), yet remain 18 percent lighter than polycarbonate lenses used in most other sunglasses (1.01 g/cm3 vs. 1.20 g/cm3. Glass lenses are 2.5 g/cm3.).

In 2016, Popticals officially debuted a line of five styles and 25 SKUs at Outdoor Retailer Summer Market and introduced other models in the following years. With this year's addition of the Poptrail and Popedge, Popticals now offers 10 models and 132 SKUs for the action sports, backpacking, fishing, golf, and ski markets, ranging in price from $169 to $239.

For more information about Popticals and its product, go to popticals.com, and for retailer sales inquiries, contact John Swanson at jswanson@popticals.com.

Popticals Poptrail kit with Matte Grey frame and Orange Mirror polarized lenses

Popticals Poptrail kit with Matte Grey frame and Orange Mirror polarized lenses

About Popticals

Founded with a spirit of innovation and adventure in 2016, Popticals performance eyewear solves the problem of how to safely store wrap-around style sunglasses when not in use. Featuring Carl Zeiss Vision crystal-clear NYDEF™ lenses and the company’s patented FL2 Micro-Rail System®, Popticals quickly and easily compact down to half their size for storage in a portable carrying case. Popticals believes that innovative, compact, thoughtfully designed gear can enhance every experience outdoor enthusiasts have outside. Packing smarter and smaller lets people do what they love without their stuff getting in the way. For more information, go to www.popticals.com.

Media Contacts

Chip Smith, csmith@soarcomm.com, 801-597-7515

Preston Porter, press@popticals.com, 636-556-0653

1638 Headland Drive ž Fenton, MO 63026 ž Office: 636-556-0653 ž Toll free: 888-965-7671

Popticals.com ž Twitter/Popticals ž Facebook/Popticals ž Instagram/Popticals

Header photo credit: Greg Hatten

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