(Lawrence, Mass.) - Polartec, LLC, a leading global supplier of performance fabrics, announces the hiring of Colin True as Account Manager for the Southwestern US territory. Concurrently, True has been selected as a ’40 Under 40’ award recipient by Sporting Goods Business (SGB) magazine, which recognizes young leaders in the sporting goods industry.
True comes to Polartec from GU Energy Labs, where he assembled and managed a team of 23 US-based independent sales agencies to grow the GU brand within multiple channels of distribution. At Polartec, True will be based out of his home in Park City and will service Polartec partner brands in Utah and Southern California including Patagonia and Black Diamond Equipment.
“It’s very exciting to join Polartec and also be recognized by SGB at the same time,” says True. “Polartec has such a broad reach and sphere of influence within the outdoor industry and beyond. I look forward to working with such a strong collection of partner brands and learning the co-development and innovation process Polartec is so well known for.”
“We are delighted to attract an individual with Colin’s depth of sales and customer service experience,” adds Gary Smith, Polartec CEO. “Colin will be an integral part of our sales team as we serve our core business and capitalize on outside growth opportunities.”
About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world. For more information, visit Polartec.com.