Steamboat, Colo., – Point6, designer and manufacturer of premium merino wool socks, welcomes outdoor and ski industry sales rep veteran Jeff Ludwigson to their sales team.
Ludwigson is based in Minnesota, and he boasts extensive experience working in the outdoor and ski industries. Ludwigson reps other technical, quality-oriented products and brands including Volkl skis, Marker ski bindings and skiwear, and Athalon luggage.
Ludwigson will represent the Point6 brand throughout the North Central territory, including the states of Iowa, Wisconsin, Michigan, Minnesota, Illinois, North and South Dakota, Missouri, and Kansas.
“We are thrilled to have Jeff join our sales team,” said Bill Post, president of Point6. “As the Point6 brand continues to gain momentum in the outdoor market, it is vital to align with a seasoned professional like Jeff. His wide breadth of experience will further our growth and sales goals in this important territory.”
“I am excited to be part of the Point6 team,” Ludwigson said. “I see Point6 as the new great technical sock line with great profit potential for the dealer.”
Point6 exclusively uses 100-percent compact spun merino wool yarns, which surmounts durability issues present in other performance wool sock brands. Their new line of active, outdoor technical, lifestyle, cycling, running and snowsports socks incorporates this new spinning process to create an exceptionally soft and durable merino wool sock with unparalleled longevity. The hand looped toe closures, deep heel pocket and precise anatomical fit reinforce comfort and enhance performance.
Point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. Point6 uses state of the art knitting and spinning technologies to create a softer and more durable result, while the sport specific fit reinforces comfort for enhanced performance. Point6 is committed to environmental stewardship and strives to ensure all products, packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com.