Platypus® Hydration Sponsors the 2011 Leadville Race Series - SNEWS

Platypus® Hydration Sponsors the 2011 Leadville Race Series

Platypus hydration signs on as a major sponsor of the 2011 Leadville Race Series.
Author:
Updated:
Original:

Seattle, U.S.A. - Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, is proud to announce that the company's Platypus brand of hydration products has signed on as a major sponsor of the 2011 Leadville Race Series.

The Leadville Race Series, now in its 29th year, stretches across three months and hosts thousands of trail running and mountain biking endurance athletes from around the world. Beginning at the end of June and running through September 4th in Leadville, Colorado, the series features two training camps and nine competitive trail running and mountain biking events. The courses challenge athletes to push themselves as they ascend the Colorado Rockies at elevations from 9200 to 12,600 feet. During the span of this competition, some will attempt to complete multiple courses as part of the event's “Epic Challenge” for the chance at a title and their place in Leadville history.

“We are so excited to be a part of this iconic event, and to support endurance athletes in this extreme challenge. It's a great opportunity to see our products in action” said Jim Boswell, Division Marketing Director for Hydration at Cascade Designs. “We're looking forward to talking a lot about hydration with the athletes and spectators, and getting product feedback from such an elite group of athletes as we continuously improve and expand our line.”

As the exclusive hydration sponsor, Platypus hydration will have representatives on-site August 13-14 for the 100-Mile Mountain Bike Race and 10K Run, and August 20-21 for the 100-mile Run, with product displays, information, giveaways and promotions. Although the 100-Mile Mountain Bike race is currently sold out, the brand is recruiting a team of qualifying athletes through the Platypus brand Facebook page, and will provide paid entry for the finalists.

Platypus brand hydration products include; weatherproof Originâ„¢ hydration packs with integrated hydration, clean designs and a refined fit; taste-free, BPA-free, lightweight and durable hands-free hydration reservoirs and hand-held hydration bottles; and pump-free water treatment and storage.

The Leadville Race Series is owned and operated by Life Time – The Healthy Way of Life CompanySM.

About the Platypus® Brand
Seattle-based Cascade Designs, Inc. has been the market leader in innovative flexible and modular hydration products for over a decade, designing easy-to-use, taste-free products for optimum performance under the Platypus brand. Unmatched versatility, quality and performance define the Platypus brand collection of BPA- and phthalate-free bottles, hands-free hydration systems, water carriers, insulators, accessories and a pump-free, fast-flow gravity water filter system compatible with Platypus hydration components. The majority of Platypus products are made in the Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information on Platypus products, visit www.platy.com.

About Life Time Fitness, Inc.
As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company's healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time's distinctive and large sports, professional fitness, family recreation and spa destinations. As of June 22, 2011, the Company operated 92 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 21 states and 26 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.


# # #

Related

Platypus® Hydration Sponsors the 2012 Leadville Race Series

This summer, thousands of trail running and mountain biking endurance athletes will descend on Leadville, Colorado to partake in the 30th annual Leadville Race Series. The iconic series stretches across three months, June to August, and attracts determined athletes from around ...read more

Platypus Hydration Sponsors GearJunkie/WEDALI and GearJunkie/YogaSlac

Platypus®, the market leader in flexible and modular hydration products for over a decade, is proud to announce its sponsorship of Team GearJunkie for the 2012 adventure racing season. The Platypus-sponsored team (which includes the GearJunkie/WEDALI and GearJunkie/YogaSlackers ...read more

Vasque continues their support of the Leadville Race Series

In their continued dedication to the trail and the trail ready lifestyle, Vasque footwear is proud to announce their partnership with the 2011 Leadville Race Series. The Leadville Race Series began in 1983 with the Leadville Trail 100 and only 45 runners. Since then the series ...read more

Platypus Makes Waves in Hydration Category

Product Line Overhaul Delivers Customizable Hydration to Active Users SEATTLE, Washington – Platypus, the Seattle-based brand of flexible, modular hydration products for active pursuits has overhauled its entire line of product offerings for 2008. Significant durability, ...read more

Platypus® Hydration Evolves with New Pack Line

Seattle, U.S.A.—Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, today announced the upcoming release of a new line of Platypus Origin hydration packs. Drawing on years of expertise in the hydration category, the ...read more

Platypus® Launches New Activity-Specific Hydration Packs

SEATTLE, WA — World-class pack designers with Platypus collaborated with a crew of passionate mountain bikers and hikers to bring to market a new collection of activity-specific packs built around the world's best hydration system—the Platypus Big Zip™ SL reservoir.The ...read more

Buff, Inc. Sponsors Inaugural 24 Hours of Leadville Race

SANTA ROSA, Calif. (August 30, 2010) – Buff, Inc., the pioneering multifunctional headwear brand for athletes, is sponsoring the first ever 24 Hours of Leadville endurance mountain bike race in Leadville, Colorado September 4th and 5th. The 24 Hours of Leadville is a race ...read more

Boa Sponsors Leadville Trail 100 and Silver Rush 50-Mile MTB Races

Boa Technology Inc., maker of the award-winning, patented Boa® Closure System, has signed an agreement with Life Time Fitness to sponsor the Leadville Trail 100 and Leadville Silver Rush 50 mountain bike races taking place August 10 and July 13, respectively, in Leadville, ...read more

Platypus® Origin™ 9 Hydration Pack Wins Outdoor Enthusiast Award

Seattle, U.S.A. - Cascade Designs, Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, is proud to announce the company's Platypus® Origin™ 9 hydration pack has been honored with an Editor's Choice award from the UK magazine ...read more