VENTURA, Calif. (August, 2010) â€” Patagonia Inc., the outdoor apparel company, announces the launch of a brand new 60-piece Fly Fishing collection for the Spring 2011 season, which will include two brand new waders, the Rio Gallegos Waders and Gunnison Gorge Wading Pant. Two previous waders, the Guidewater and Watermaster Waders, have also been redesigned for the Spring 2011 season. Fly Fishing has been a part of the company's heritage since its inception in 1973, and the Spring 2011 season brings with it the most exciting and explosive Fly Fishing product offering to date. In line with Patagonia's environmental ethos, 66% of the Fly Fishing line is now recyclable through Patagonia's Common Threads Recycling Program.
At the forefront of the new Fly Fishing collection is the new Rio Gallegos Wader, offering one-of-a-kind design features that clearly differentiate and place Patagonia as a leader in this market. This versatile and durable wader features a new EZ Lock Slider suspension system that is exclusive to Patagonia, patent pending merino wool lined neoprene booties that are 90% warmer than traditional nylon booties, removable neoprene knee pads, a unique, fully submersible welded TPU pocket and strategically placed exterior leg tape for added durability at critical wear points. The fabric on this wader is a 3-layer polyester microfiber shell with a proprietary waterproof/breathable barrier that is highly durable and puncture resistant. The Rio Gallegos Wader was just awarded the EFTTEX (European Fishing Tackle and Trade Exhibition) â€œBest New Clothing Productâ€ Award this June 2010 at the EFFTEX Trade Show in Valencia, Spain.
â€œIt is truly exciting when real innovation is recognized on a global level. Patagonia has always been a leader in technical innovation and I feel that the Rio Gallegos Wader specifically highlights this innovation,â€ notes Bart Bonime, Director of Fishing, â€œYou are not going to find a more well-thought-out and functional wader on the market today.â€
Also new to the collection is the Gunnison Gorge Wading Pant. This versatile, lightweight wading pant is ideally suited for hot-weather conditions, or anytime deep wading is not required. With a work-wear inspired look, these pants are made from a 3-layer 7-oz polyester microfiber twill shell with a proprietary waterproof/breathable barrier, and exterior reinforcement tape on the interior of the leg for added durability and scuff protection. The pant has a fully elastic back, anatomically curved knees, strategic seam placement and a fully submersible welded TPU pocket.
Updates to the Guidewater and Watermaster Waders lie in the new EZ Lock Slider suspension system, which provides the user with easy conversion of the wader from chest to waist height, and enables quick relief without having to remove a jacket or vest. Additionally, the wool-lined bootie has been completely re-engineered to eliminate the seam over the instep, resulting in a far more comfortable, sock-like fit.
All waders are recyclable through Patagonia's Common Threads Recycling Program, and will be available in early 2011.
Rio Gallegos Waders, $449
Gunnison Gorge Wading Pant, $279
Guidewater Waders, $399
Watermaster Waders, $299
Patagonia, with sales last year of over $330M, is noted internationally for its commitment to product quality and environmental activism. Incorporating environmental responsibility in to product development, the company has, since 1996, used only organically grown cotton in its clothing line. With its most recent launch of synthetic fiber-to-fiber recycling, Patagonia is taking back worn-out polyester and nylon clothing and reincarnating it as new products, forever capturing the raw materials used in making virgin fiber. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover.
Jess Clayton, 805-667-4755, email@example.com