Patagonia Announces New Spring 2013 Fly Fishing Line-Up

New Fly Fish Collection for Spring is Company's Most Aggressive Offering to Date. Every Segment Updated With New Products Including Waders, Outerwear, Accessories and Footwear.
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VENTURA, Calif. (August, 2012) — Patagonia Inc., the outdoor apparel company, will offer its largest and most advanced selection of new fly fishing products to date in the Spring 2013 season, with gear and apparel options for everything the angler requires. In the wader category, the new Rio-Gallegos Zip-Front Waders, Skeena River Waders and the updated Rio Gallegos Waders all use the company's innovative new Single Seam Construction (SSC). SSC is a breakthrough in wader design that eliminates seams on the interior and exterior of the leg - the highest wear point - and uses only a single seam up the back of the leg for greater durability and less abrasion. All three waders utilize a new 4-layer polyester microfiber fabric with a proprietary waterproof/breathable barrier and bluesign-approved NanoSphere DWR that is highly durable and puncture resistant without multiple layers or added weight. As compared to the 3-layer waders of the past, this collection is more durable and more breathable.

"The breadth of new, award-winning innovative product for Spring '13 truly shows Patagonia's commitment to bringing the world's finest fly fishing product to market," notes Bart Bonime, business unit director for fly fishing, "Innovation is the company's singular focus and Spring '13 represents this commitment across every product category, from waders to footwear and sportswear."

In outerwear, the company is proud to add three unique new pieces to the collection. The new 3-in-1 River Salt Jacket, recent recipient of EFFTEX's 2013 "Best New Clothing" award, is the warmest, most versatile outerwear system for cold weather fishing on the market. The snap-out Nano Puff Shirt can be worn alone, as can the exterior waterproof shell. The Minimalist Wading Jacket is ultralight and provides all of the features of a full-featured wading jacket in an 11-ounce package. The new Shelled Insulator Jacket is a versatile, highly water-resistant insulated soft-shell that provides windproof protection and full-stretch freedom of movement.

In gear and footwear, Patagonia offers two new pack options in the Sweet Pack Vest - an ideal backcountry pack with detachable-vest - and the Stealth Gear Bag - a highly versatile gear bag with a wide mouth opening for easy access and multiple pockets. The new Ultralight Wading Boots (sticky or felt), recent recipient of EFFTEX's 2013 "Best New Footwear" award, are extremely comfortable, supportive and are the lightest weight boot the company has ever produced. Lastly, the new Neoprene Flats Booties are the ultimate flats bootie, with an impenetrable sole that provides greater safety should one encounter spiny coral when walking around the flats.

The Spring 2013 Patagonia Fly Fishing Collection will be available in January 2013.

About Patagonia
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, fish and sport-related apparel, equipment, footwear and accessories. With sales last year of $540M, the company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $47.5M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company's entire product line is recyclable thorough its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover.

Contact:
Jess Clayton, 805-667-4755, jess_clayton@patagonia.com

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