Our nationwide Worn Wear Tour kicks off in April, encouraging customers to make their clothes last a lifetime

VENTURA, Calif. (March 31, 2015)

Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.

Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.

As part of the tour, we’re bringing repair staff from Patagonia’s repair facility in Reno, Nev., on the road to offer free repairs on busted zippers, rips, tears, buttons, pulls and more – in addition to teaching people how to fix their own gear. Used Patagonia items will be for sale. The tour will be stopping at a myriad of locations such as retail locations, coffee shops, farmers markets and trailheads.

Patagonia’s Worn Wear program was created in 2013 as a way to encourage people to take good care of their gear, washing and repairing as needed. The program aims to keep clothing, regardless of brand, in circulation for as long as possible. When it’s time for a replacement, we want you to invest in something that lasts.

That’s why Patagonia makes the best quality, most functional products in the world, guarantees them for life and owns the biggest garment repair facility in North America. And it’s why were going on tour – bringing Worn Wear’s critical message to communities across the country.

“There is nothing we can change about how we make clothing that would have more positive environmental impact than simply making less,” notes Patagonia CEO Rose Marcario. “Worn Wear is a celebration of quality products and their relationship to our lives. It’s a simple but critical message: keep your gear in action longer and take some pressure off our planet.”

The Worn Wear Wagon is a one-of-a-kind custom vehicle, created by artist/surfer Jay Nelson. The solar-powered camper shell is made from redwood salvaged from giant wine barrels and mounted on a ’91 Dodge Cummins fueled by biodiesel. The mobile repair shop, complete with an Industrial Juki sewing machine, will be open to anyone who brings in a garment, regardless of brand. The tour will aim to educate visitors about the philosophy behind Patagonia’s Worn Wear program, in addition to offering up some fun with food, drinks and live music.

WW truck

In November 2014, Patagonia announced a Black Fridayinvestment in Yerdle, an innovative company providing a simple way for people to put goods back into circulation and avoid buying new – capturing the value of what they already own to save money and the planet. The investment, made through our internal venture fund, coincided with Worn Wear Swap Events in stores around the country, allowing customers to bring in their used Patagonia clothing and swap it with something off the rack.

At the end of the day, we can tinker with our supply chain, improve sourcing, use all-recycled fabrics and give away millions of dollars to environmental organizations until the cows come in, but nothing is more important and impactful than keeping our clothing in use for as long as possible. In fact, by keeping our clothing in use just nine extra months, we can reduce related carbon, waste and water footprints by 20-30 percent each, according to the UK-based group WRAP – simply because we’re making and throwing away less. 

We look forward to seeing you at Worn Wear Mobile Tour stops around the country!

Links to more info:





About Patagonia

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $56 million in grants and in-kind donations to date.

Jess Clayton, 805-667-4755,


Patagonia Releases the High Alpine Kit

PATAGONIA’S HIGH ALPINE KIT: AN INNOVATIVE LAYERING SYSTEM BUILT FOR HIGH-ALTITUDE CLIMBING TO MEET THE DEMANDS OF MODERN ALPINISM The elegant nine-piece High Alpine Kit highlights Patagonia’s authentic design process, uncompromising attention to detail, and minimalist design more

Lisa Williams


PATAGONIA PROMOTES LISA WILLIAMS Williams, a 14-year veteran of Patagonia, will oversee all product management. VENTURA, California. (April 10, 2015) - Patagonia CEO Rose Marcario today announced the promotion of Lisa Williamsto Chief Product Officer, with end-to-end more

Patagonia Text Logo

Patagonia Announces Changes to Global Sales Team

Patagonia Announces Changes to Global Sales Team VENTURA, California. (March 13, 2015) – Patagonia today announced multiple changes to its global sales force. Bruce Oldhas been promoted from Senior Director of Global Wholesale to Vice President of Global Wholesale.In this role, more

provisions logo

Patagonia Partners With Buffalo Ranchers to Restore the Great Plains

Patagonia Partners With Buffalo Ranchers to Restore the Great Plains Buffalo Jerky Rejects Factory Farm Model; Launches in Stores August 7 August 11, 2015 - Sausalito, CA - Patagonia Provisions has launched a groundbreaking partnership with Dan and Jill O’Brien of Wild Idea more


VENTURA, California. (October 12, 2016) – Patagonia announces the addition of Ryan Shadrin to its senior management team as Vice President of Global Direct to Consumer. In this new role, Shadrin will provide strategic vision and leadership to develop and grow a best in class more

Primal Wear Partners with for the 2010 Le Tour Challenge

Denver, Colo. - June 16, 2010 - Primal Wear, a leading designer and manufacturer of branded and custom technical cycling clothing, today announced its partnership with, the Internet's premier provider of online mapping and training tools for cyclists, to design and more

pataogonia 6

How I scored a $20 Patagonia gift card

For a college student like me, new Pata-gucci gear is rarely in the budget. Let’s face it: The stuff is expensive. It’s an investment. That’s why I was intrigued by the brand’s new Worn Wear store, which not only lets me find good, used stuff at cut-rate prices, it encourages me more


Mio Global to Showcase Word’s First Wrist-Worn Heart Rate Monitor Technology at 2014 Mobile World Congress

Breakthrough Technology Eliminates Need for Chest Straps and Leverages Bluetooth 4.0 and ANT+ Connectivity to Mobile Fitness Apps and Sport Devices BARCELONA – February 24, 2014 – Today at 2014 Mobile World Congress (MWC), Mio Global is showcasing its brand new Mio LINK, a sleek more

McNett Tactical Adds Military Fix-It Kit to Tactical Gear Offering

Bellingham, WA -- McNett® Tactical is pleased to introduce the newest product to its line of tactical gear, the Field Fix™ Kit. This high-quality fix-it kit is designed for military use. Featuring a sewing kit with military buttons and threads, replacement buckle parts, 550 more