Patagonia F13 Snow Collection Most Innovative in Co.'s 40-Year History

Advanced Construction, Premium Fabrics and Unique Styling Utilized Throughout Entire Collection of Ambassador-Driven Snow Products for Backcountry Riding.
Author:
Updated:
Original:

VENTURA, Calif. (January, 2013) — Patagonia Inc., the outdoor apparel company, will offer it's most advanced Snow collection in the company's 40-year history for the Fall 2013/14 season, featuring new and revised designs built with GORE-TEX® and H2No® Performance Standard fabrics and technologies. With a focus on innovative construction and progressive fit, every Patagonia Snow garment is precisely tooled for performance. F13 also brings an elevated commitment to snow-safety awareness with the inclusion of RECCO® advanced rescue technology in every single Patagonia Snow style. Of environmental significance: 100% of the collection can be recycled through Patagonia's Common Threads Recycling Program, and close to 50% of the collection is made with environmentally-friendly fabrics.

At the top of the line, the ambassador-driven PowSlayer Jacket and Bib have been updated with the next generation of GORE-TEX® Pro laminate, offering a durably waterproof fabric with substantially greater breathability. Fit and design have been updated on the PowSlayer Bib, making this pinnacle product better tailored to the rider's needs. New for F13, the Untracked Jacket and Pant feature functional, clean design with a highly articulated fit for performance and ease of movement when hiking or riding. Built with 3-layer GORE-TEX® nylon fabric with a brushed tricot backer, these pieces are very warm without bulk. The workhorse of the group, the updated Primo Jacket and Pant, is the company's most durable 3-layer kit, revised with updated athlete-inspired fit and styling. Still built with an exclusive 100% recycled GORE-TEX® nylon, it is a great environmental choice as well. The Powder Bowl Jacket and Pant, Patagonia's most versatile riding kit, has gotten a full overhaul on fit as well as enhanced performance features throughout. Warm, versatile and durable, the updated Rubicon Down and Rubicon Rider Jackets offer 600-fill goose down or 150-g Thermogreen insulation in a waterproof, breathable package with crossover street appeal.

"The F13 season serves as a major step forward for Patagonia Snow," notes Tyler LaMotte, business unit director for snow, "The entire snow line represents the ultimate in wearable equipment for the core user."

Curating a strong women's Snow collection was a primary focus for the F13 season, and to that end one will find innovative construction, a dialed women's-specific fit, and feminine styling. In addition to the Women's Primo, Untracked, Powder Bowl and Rubicon kits, Patagonia will offer the women's-only Untracked Anorak for F13. As the only 3-layer GORE-TEX® snow pullover in the industry, this piece was inspired by the vintage Patagonia "Pneumatic Pullover" and offers snow-specific features such as a low-profile powder skirt, a side-zip for easy on/off and a helmet-compatible hood. Patagonia paid special attention to women's-specific pant fit for F13, and new styles such as the Women's Slim Insulated Powder Bowl Pant and the Women's Insulated Rubicon Pant offer warmth, durability and functionality in an extremely flattering slim-fit.

The Snow collection will be available to consumers in Summer 2013.

To check out Patagonia's female snow ambassadors product-testing the F13 Snow Collection in Portillo, Chile, click here:
http://www.youtube.com/watch?v=h_hfAJtU1nM

About Patagonia
Patagonia, Inc., based in Ventura, California, is a leading designer of core snow, outdoor, surf and sport-related apparel, equipment, footwear and accessories. The company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $49M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company's entire product line is recyclable through its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia Snow is a collection of technically innovative ski and snowboard product, featuring pinnacle fabrics, precisely designed, built and tested by the company's team of core athletes and ambassadors. For more information, visit www.patagonia.com.

Contact:
Jess Clayton, 805-667-4755, jess_clayton@patagonia.com

Related

Fresh Collection of New Patagonia Board Shorts Premier in Spring 2013

VENTURA, Calif. (July, 2012) — Patagonia Inc., the apparel and gear company, announces the launch of its Spring 2013 collection of board shorts. The Spring 2013 collection of board shorts includes 8 new or redesigned styles, in 45 varying color and print options, and will be ...read more

Patagonia Continues to Lead Baselayer Market With Fall '13 Collection

VENTURA, Calif. (January, 2013) — Patagonia Inc., the outdoor apparel company, will offer the most comprehensive selection of performance baselayers in both Capilene polyester and the company's extraordinary new merino wool for Fall 2013. Of great environmental significance: ...read more

exofficio_logo

ExOfficio Unveils Its Most Innovative Collection for Adventure Travel

Spring 2017 collection brings the latest in performance fabrics, providing the ultimate in comfort and protection. Seattle, WA – For 30 years, ExOfficio® has helped people experience the magic of travel through the design of innovative apparel, giving travelers the confidence and ...read more

doug freeman headshot

Patagonia, Inc. Promotes Doug Freeman as New Chief Operating Officer

FREEMAN, A 17-YEAR VETERAN OF PATAGONIA, WILL OVERSEE ALL APPAREL OPERATIONS. VENTURA, Calif. (June 7, 2013) - Patagonia Inc., the outdoor apparel company, formally announces today the strategic promotion of Doug Freeman as the company’s new Chief Operating Officer, effective ...read more

Reinvented Patagonia Yoga Collection Makes Its Debut In Spring 2013

VENTURA, Calif. (July, 2012) — Patagonia Inc., the outdoor apparel company, announces today the launch of a brand new collection of yoga products for the Spring 2013 season. For years, the Patagonia woman has worn the outdoor brand's stretchier sportswear styles to yoga class. ...read more

Outdoor Research grows for F13 with most extensive product line yet

SEATTLE, Wash. – At Outdoor Research, the last three years brought about successive seasons of large-scale growth – between 25 and 65 percent depending on the product line – in technical outdoor apparel, technical sportswear, gloves, hats and outdoor accessories from the ...read more

Patagonia's New Waders To Anchor 2011 Fly Fishing Collection

VENTURA, Calif. (August, 2010) — Patagonia Inc., the outdoor apparel company, announces the launch of a brand new 60-piece Fly Fishing collection for the Spring 2011 season, which will include two brand new waders, the Rio Gallegos Waders and Gunnison Gorge Wading Pant. Two ...read more

Patagonia Fly Fishing to Unveil 20 New or Redesigned Sportswear Styles

VENTURA, Calif. (FEBRUARY, 2011) — Patagonia Inc., the outdoor apparel company, announces the launch of a brand new 60-piece Fly Fishing collection for the Spring 2011 season. Fly Fishing has been a part of the company's heritage since its inception in 1973, and the Spring 2011 ...read more

Timbuk2 Introduces “Pack to School” Offerings for F13 at ORWM

SAN FRANCISCO (Jan. 21, 2013) - Timbuk2, the original San Francisco bag company creating products for global individualists on the go, reveals a new “Pack to School” series for Fall 2013 at ORWM (Booth #34171). Every student from the Fashionista to the local Barista is ...read more