Pale Morning Media LLC, a Vermont-based public relations agency specializing in the outdoor world, began unveiling a new concept to the national media corps this week: a paperless, web-friendly, online â€œpress roomâ€ known as Media Kit 2.0â„¢.
Blending the best of old and new, the innovation accomplishes two major goals of contemporary public relations. Not only does it embrace the rapidly changing media environment of web 2.0, but it also eliminates the unnecessary waste that results from traditional paper press kits.
â€œThis is the natural evolution for public relations in the outdoor world,â€ said Drew Simmons, founder and president of Pale Morning Media. â€œMedia Kit 2.0â„¢ is easier to use for writers and editors, more effective for the brands that it spotlights, and massively more eco-friendly than traditional alternatives.â€
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