In 2011, Overland Equipment will be celebrating 30 years of making versatile, highly organized and durable lifestyle bags. To commemorate 30 years as the original lifestyle bag manufacturer, Overland Equipment is giving back by working with Partners for Sustainable Pollination (PFSP) to raise consumer awareness and support for bees and other pollinators, and to encourage their community to plant bee-friendly gardens.
With their roots being in the fertile valley of Chico, CA, Overland Equipment is very passionate about their local farming community and the effect of the Colony Collapse Disorder on their valley. For 2011 they designed an exclusive print with the honey bees in mind, this pattern gives homage to trees, the sun and bees; all life-sustaining factors for a healthy existence on planet Earth. The Everyday Shopper will feature multiple colors of this print and is available in stores now. Proceeds from the sale of these bags will go to planting bee-friendly gardens in Chico, CA.
“Our goal is to raise consumer awareness and support for this critical issue,” states Julie Skirving, General Manager of Overland Equipment. “We want to encourage everyone to learn how to plant their own bee-friendly gardens and to be active in their community.”
To celebrate their 30th Anniversary, Overland Equipment will be offering a special deal to buyers and media on Day 1 and 2 of the show. The first 30 people to the Overland Equipment Booth #10045 to donate $20 for an exclusive bee print Everyday Shopper will get an amazing gift with donation, the ultimate trade show bag, an Overland Equipment Cambridge. With unparalleled organization and a backpack, shoulder tote option, this bag will haul all your show materials, laptop and swag while saving your shoulder the aches and pains of a day on the show floor. The Cambridge retails at $90 and is available with a donation for an Everyday Shopper to buyers and media only.
About Overland Equipment
Since 1981, Overland Equipment has been building highly organized, durable, versatile bags for active lifestyles. Each bag is crafted with purpose and designed with the same thoughtfulness, simplicity and rugged versatility as their Chico roots. Built to last, Overland Equipment continues to design and manufacture the best bags possible, from finding the highest quality materials to taking the time to stitch each bag so it lasts a lifetime. Live Actively: Organize Accordingly™ with Overland Equipment. www.overlandequipment.com.