FOR IMMEDIATE RELEASE
Jill Thomas | Outside magazine | firstname.lastname@example.org | 212.972.4650 or
Elaine Garza | Giant Noise | email@example.com | 512.382.9017
Outside Magazine Announces Stay 30 Forever Tour
Presented by Crocs, Inc.
Three-City Tour Promoting Total Body Health and Fitness
With Stops in San Francisco, Portland, and Denver
May 11, 2007 (Santa Fe, NM) â€“ Outside magazine, the voice of America's active lifestyle, and Crocs, Inc., today announced their partnership for Outside's Stay 30 Forever Tour. The three-city celebration will be held in urban parks and city centers and will promote outdoor activities and tips on how to stay fit for life. The tour will kick off May 12 in San Francisco and will continue to Portland the following weekend and Denver on May 26.
Featuring interactive pavilions, healthy gourmet seminars, complimentary yoga classes, and hands-on experience with the hottest in outdoor gear, Stay 30 Forever will showcase the latest in fitness, nutrition, and physical and mental wellness. Crocs will host a â€œtest driveâ€ where attendees can trade in their shoes for a pair of comfortable, lightweight Crocsâ„¢ shoes for the day. Crocs will also feature various new styles of footwear, perfect for active lifestylers, in the â€œMoveâ€ interactive area. In addition, Outside will provide indispensable tips on how to ensure and maintain a healthy, active lifestyle, straight from the pages of the award-winning magazine.
â€œWe may not have a map to the Fountain of Youth, but this might be the next best thing,â€ says Outside Publisher Scott Parmelee. â€œOur goal with the Stay 30 Forever Tour is to inspire the audience and help them to discover a healthier way of life.â€
The Stay 30 Forever Tour will mark the release of Outside's June issue â€“ the most comprehensive health-and-fitness report ever for the 30th anniversary of Outside's active lifestyle coverage. The tour will include on-site Outside experts and world-class athletes who will demonstrate state-ofâ€“the-art fitness techniques. Attendees can also touch, feel, and experience the most advanced outdoor gear and electronics on the market and chat one on one with product staff about how to select the right gear to maximize performance and overall fitness level. Free nutrition evaluations, body-fat testing, agility and reaction testing, and BMI readings will also be available.
The Stay 30 Forever Tour is also sponsored by Timex, Thule, Michelin, Kelty, Prana, Mix1, and Human Touch. Visit www.stay30forever.com for more information.
About Outside Magazine
Outside is America's leading active lifestyle magazine, with over two million readers a month. For 30 years, we've been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence. For more information, visit www.Outside online.com.
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocsâ„¢ brand.
All Crocsâ„¢ brand shoes feature Crocs' proprietary closed-cell resin, Crosliteâ„¢, which represents a substantial innovation in footwear. The Crosliteâ„¢ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocsâ„¢ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocsâ„¢ shoes. Today, more than 900 Jibbitz designs are available to consumers for personalizing and customizing their Crocsâ„¢ footwear.
Crocsâ„¢ shoes are sold in more than 80 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.