Outdoor Industry Association Endorses ispo china 2009 - SNEWS

Outdoor Industry Association Endorses ispo china 2009

Outdoor Industry Association today announced it has exclusively endorsed ispo china 2009, taking place on February 19-21, 2009, at the China International Exhibition Center in Beijing.
Author:
Updated:
Original:

Outdoor Industry Association (OIA), the national trade association whose mission is to ensure the growth and success of the outdoor industry, today announced it has exclusively endorsed ispo china 2009 (www.ispochina.com), an international tradeshow for sports, fashion and lifestyle brands in Asia, taking place on February 19-21, 2009, at the China International Exhibition Center in Beijing. ispo china 2009 follows a very successful 2008 event, with a record breaking number of attendees and 329 brands from 21 countries, including major U.S. brands and more than 11,000 buyers. Nielsen Business Media (NBM), producer of the Outdoor Retailer, Action Sports Retailer, Interbike, Health + Fitness Business and Fly Fishing Retailer trade shows, is responsible for all North American sales and marketing efforts of MMI's ispo china 2009, and will work closely with OIA to ensure continued growth of this exhibition.

"Outdoor Industry Association has played a critical role in the growth of the U.S. outdoor arena, and it will certainly be key to the evolution of this important international show,” said Joe Flynn, vice president of marketing and business development for Nielsen Business Media. "We look forward to working with OIA to promote the presence of OIA members at the show. This will be an excellent opportunity for OIA members to participate in a low-cost, no-hassle environment and explore the vast opportunities available in the Chinese outdoor market.”

ispo china 2009 will take on an even larger scope of the industry through an agreement with FieraBolzano, Italy, that joins the Alpitec Tradeshow for Mountain and Winter Technologies. The integration of Alpitec China 2009 will add an important segment to the show and include all professionals involved in the Chinese snow sports and the outdoor market.
"OIA is looking forward to working with Nielsen to enhance opportunities in China for our members,” said Frank Hugelmeyer, OIA president. "ispo china ‘09 is the international showcase for U.S. brands seeking to meet dealers, distributors, retailers, department stores and other business contacts in the emerging Chinese market. Having attended the show last year, I experienced the energy and enthusiasm of the Chinese retailers and their keen interest in U.S. brands," added Hugelmeyer.

ispo china 2009 provides U.S. brands an opportunity to connect with buyers and specialty retailers in one of the world's largest sports consumer markets. Exhibitors will have the ability to represent their companies and innovations and to properly prepare for entry into China's booming sports market. U.S. companies that have previously exhibited at the show include Burton, Dakine, Gore-Tex, Quicksilver, Teva, White Sierra, and Vasque.

“We are looking forward to another incomparable trade show in Beijing 2009,” said Stefan Reschke, ispo Exhibition Group Director. “With the new date and our new partners from the U.S., Nielsen Business Media as well as FieraBolzano from Italy, ispo china 2009 will be a trade show not to be missed.”

The 2008 ispo china show, organized by Messe Muenchen International (MMI), was also the first supported by Nielsen Business Media (NBM), producer of the Outdoor Retailer, Action Sports Retailer, Interbike and Health + Fitness Business and Fly Fishing Retailer trade shows.

About Nielsen Business Media
Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face.

With 42 publications, over 135 trade shows and conferences, and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous, Outdoor University, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.

About Messe Muenchen International (MMI)
MMI organizes more than 40 trade shows for capital goods, consumer goods and new technologies in the European, Asian, Middle East and South American markets. The ispo group, Messe Munich, produces trade shows for sporting goods and sportstyle including ispo winter, ispo china and Golf Europe. For more information about MMI, please visit www.messe-muenchen.de

Related

ispo china Exceeds Expectations of Winter Sports Community

ISPO CHINA EXCEEDS EXPECTATIONS OF WINTER SPORTS COMMUNITYMore than 11,000 Attend Fourth Annual International Trade Show for Sports, Fashion and Lifestyle Brands, Setting New Visitor RecordSAN JUAN CAPISTRANO, CALIF. (March 18, 2008) – The fourth annual and most successful ispo ...read more

Nielsen Business Media Announces Partnership with ISPO China

SAN JUAN CAPISTRANO, Calif. and MUNICH, Germany – November 14, 2007 – Nielsen Business Media, parent company of the Action Sports Retailer (ASR), Health+Fitness Business (HFB) and Outdoor Retailer (OR) trade shows, today announced that it has signed an exclusive multi-year ...read more

ispo china 2010 moves back to March

ispo china 2010 will be held from March 4th to 6th (Thursday to Saturday) at the China International Exhibition Centre (CIEC) in Beijing. Moving the dates to the beginning of March was necessary due to the festivities for the Chinese New Year. In 2010 China will welcome its New ...read more

ispo china winter 07 confirmed to be the leading trade show for the Asia-Pacific winter sports business

• A total of 300 brands from 20 countries exhibit their products to 12,059 visitors (incl. ~ 800 opinion-leading consumers) from all over Asia• Increased presence of Chinese and Asian representatives of international brands testify the rapid growth of the sporting goods ...read more

ispo china 2011: new date, new schedule, new venue

ispo china 2011 presents itself with a number of changes. In 2011 the leading sports equipment trade show for the Asian-Pacific regions will be held from February 23rd to 25th. The change of the event date to February is the response of Messe München International to the many ...read more

ispoChina08-main.gif

ispo China 2008 success underscores rapid growth rate of China outdoor market

Held at the China International Exhibition Center in Beijing Feb. 24-26, ispo China boasted a dramatic increase in attendance and far more energy than the previous year's show. Attendance, which was not broken out by segment, was reported at 11,108 compared with 9,043 in 2007. ...read more

ispo china grows and moves to a bigger exhibition centre

•ispo china winter 08 to take place in the China International Exhibition Centre (CIEC) in Peking•New date for the event: 24 - 26 February 2008Moving ispo china winter from Shanghai to Peking was a complete success. As a result of new exhibitor and visitor records once again, ...read more

ispo china 10 validates its leading role in the Asia-Pacific territory

After three successful days at the China International Exhibition Center in Beijing, ispo china 10 closed its doors with a new visitor record. Close to 16,300 industry professionals came to the event from March 4th to 6th, 2010, to get an overview of the latest trends in the ...read more

Outdoor Industry Association Takes 2009 Outdoor University Online

Outdoor Industry Association (OIA) today announced its 2009 Outdoor University® retail education program. The 2009 program, consisting of monthly, one-hour webinar workshops, is designed to help improve business infrastructure, ensure skill development and provide information on ...read more