Outdoor Sports Marketing (OSM), a sales agency focusing on the Outdoor, Footwear, Military, and Surf retail channels, begins representing Smartwool in all Florida markets effective immediately. The addition of Florida comes after a decade of successful, partnership-based sales and service by OSM in the Southeast Territory (MS, AL, GA, SC, NC, TN, VA).

“We are honored to represent Smartwool in Florida and expand our relationship with this industry-leading brand,” said Rion Smith, co-owner of Outdoor Sports Marketing and Vice President of the Friends of the Reedy River nonprofit. “Smartwool’s values mirror our agency goals for growth and partnerships. The addition of Florida further aligns us with our mission of creating positive, long-lasting relationships across all our brands and customers.”

OSM’s Florida sales are led by industry veteran and Territory Manager, Alyson Levy, who has grown her territory four consecutive years focusing on sustainable opportunities and superior service. Alyson brings two decades of business development experience to her expanded role with Smartwool, including sales of the brand for years in coastal MS and AL accounts.

“Aly’s dedication to her customers through compassionate and knowledgeable service has shown since day one,” said Nolan Davis, co-owner of Outdoor Sports Marketing and developer of RAVEN, a custom Outdoor Industry CRM and Reporting software for sales agencies. “Rion and I look forward to supporting Aly and her team as they drive customer engagement and adoption of the Smartwool brand.”

“The resources and expertise OSM brings to building brands and supporting retailers is best in class. We are thrilled to expand OSM’s territory to include Florida,” said Todd Givnish, Smartwool Sales Manager.

Smartwool representation in Florida is further bolstered by OSM’s in-house team consisting of Mackey Leitch (Business Manager), Sean Oakley (Sales Coordinator), Gaston Farmer (Training Specialist), and Will Pfister (Training Specialist).

A year-round showroom in Greenville SC facilitates Key Account showings, reinforces regional tradeshows, and cultivates OSM’s collaborative business environment.

To learn more about Outdoor Sports Marketing, Alyson Levy, and the agency’s efforts to grow, engage, and give back, visit meetosm.com.


Outdoor Sports Marketing Hosts Empowering & Entertaining Invitational

October 11th through the 14th, Outdoor Sports Marketing led a group of over 70 of the best Outdoor Specialty Retailers and Vendors on adventures through the woods and waterways of Pisgah National Forest. The 2011 OSM Invitational brought together retailers and vendors to ...read more

Outdoor Sports Marketing Elevates In-House Support Team with New Hire

Outdoor Sports Marketing (OSM) proudly announces the hiring of Peter Reigelman to Office Manager. Peter, formerly Dealer Service Representative for Osprey, provided critical and supportive service to OSM’s Southeast dealer base for three years of growth. During his Osprey ...read more


Vapur adds new representation in key domestic territories

Oxnard, Calif. (Nov. 9, 2016) – Supporting Vapur’s® continued brand growth, the flexible water bottle manufacturer adds new representation to seven key markets in the U.S. - Mid Atlantic and New England, Southern California, South and Southeastern U.S., Pacific Northwest and ...read more

evolv logo

Evolv Footwear Adds New Territory Representation

Evolv Footwear Adds New Territory Representation Buena Park, CA (August 20, 2015) - Footwear manufacturer Evolv Sports announced today the hiring of a new Midwest agency, Wild Onion Outdoors to cover ND, SD, NE, KS, MN, IA, MO, WI, IL and upper MI. “Bringing on Wild Onion ...read more

Outdoor Sports Marketing Attending Several Southeast Trade Shows

Outdoor Sports Marketing, a sales rep agency covering the Southeast Territories for SmartWool, Chaco, Vasque, Cascade Designs, Osprey, prAna, Bolle, and Serengeti, will be attending several regional trade shows in February. EORA (Eastern Outdoor Reps Association), the premier ...read more

Apparel and Accessory Team - October 2013

Outdoor Sports Marketing Hires Three New Team Members For Apparel and Accessory Portfolio

Outdoor Sports Marketing hired three team members as the foundation of a new business structure focusing on the Apparel and Accessory category. The new OSM Apparel and Accessory team brings together years of experience at sales, retail, merchandising, inventory management, ...read more

Strider Bikes

Strider Sports Renews Prevish Marketing as Agency of Record

Rapid City, S.D. - February 15, 2018  Strider Sports International, the world’s leading manufacturer and marketer of children’s balance bikes, renewed Prevish Marketing for a fourth year due to the agency's extensive public relations skills, strategic marketing expertise and a ...read more

#teamwigwam Brand Ambassadors Selected for 2019

Sheboygan, WI. (February 20, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, announces it has selected ten individuals to join #teamwigwam, Wigwam’s 2019 brand ambassador program. “We are so excited to work with this crop of ...read more

Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory

SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor , a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will ...read more