OIA and The North Face Industry Breakfast at ORSM

OIA and The North Face Kick Off ORSM with Focus on Connecting Youth to the Outdoors. Secretary of the Interior Ken Salazar and Nancy Sutley, Chair of the White House Council on Environmental Quality Scheduled to speak.

Boulder, CO -- Outdoor Industry Association® (OIA) and The North Face today announced the industry breakfast in conjunction with the Outdoor Retailer trade show Tuesday, August 3, 2010 from 7:00 - 9:00 a.m. in the Salt Lake City Marriott Ballroom with special guests Secretary of the Interior, Ken Salazar and Nancy Sutley, Chair of the White House Council on Environmental Quality, scheduled to speak.

"Secretary Salazar created one of the nation’s foremost open space, trails and parks programs in Colorado and is dedicated to establishing a well-funded and robust conservation and recreation program at a federal level.” said Frank Hugelmeyer, president and CEO of OIA. “Secretary Salazar’s leadership also ensured that the America’s Great Outdoors Initiative is a priority on President Obama’s agenda. A presidential focus on the importance of outdoor recreation is unique in recent history and an opportunity the outdoor industry needs to embrace and support with all our enthusiasm and bright ideas.”

Nancy Sutley, Chair of the White House Council on Environmental Quality (CEQ) serves as the principal environmental policy adviser to President Obama and is one of the principals leading President Obama’s Great Outdoors Initiative. Nancy has dedicated her life to environmental protection and formerly served President Clinton as a special assistant to the EPA Administrator in Washington, D.C.

“The North Face believes that a strong connection to the outdoors will lead to the protection of our natural landscapes and is dedicated to inspiring the next generation of explorers and conservationists,” said Steve Rendle, president of The North Face and VF Outdoor Americas. “We are honored that Secretary Salazar and Chairwoman Sutley are joining us to share President Obama’s vision on how to ensure that the voice of youth and the outdoor recreation industry support the president’s vision for a 21st century conservation strategy.”

Please join us for this semi-annual event held at each Outdoor Retailer trade show. Space is limited; RSVP requested. Register here.

Listen-in available, information:

Where: Downtown Marriott Ballroom

When: 8:15 a.m. MDT

Phone #: 877-918-6725

Pass code: OUTDOORS

Media Registration for Show Access Credentials:

Maura Lansford, SOAR Communications, cell 817.929.8123

About Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.

The North Face®

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.