Filmmaker Ken Burns to Preview New Film at OIA Industry Breakfast

Documentary Filmmaker Ken Burns to Preview New Film on National Parks at OIA Industry Breakfast
Author:
Updated:
Original:

Outdoor Industry Association (OIA) today announced documentary filmmaker Ken Burns as the keynote speaker at the Industry Breakfast on Thursday, January 22. Mr. Burns will kick off the Outdoor Retailer Winter Market with a sneak peak at his newest film, THE NATIONAL PARKS: AMERICA'S BEST IDEA airing on PBS in September 2009, to the industry.

Filmed over the course of more than six years at some of nature's most spectacular locales — from Acadia to Yosemite, Yellowstone to the Grand Canyon, Florida's Everglades to Alaska's Gates of the Arctic — THE NATIONAL PARKS: AMERICA'S BEST IDEA is a six-part, 12-hour documentary series by Ken Burns on the history of America's national parks. This is a story of people: people from every conceivable background — rich and poor; famous and unknown; soldiers and scientists; natives and newcomers; idealists, artists and entrepreneurs — who were willing to devote themselves to saving some precious portion of the land they loved and in doing so, reminded their fellow citizens of the full meaning of democracy.

Ken Burns has been making documentary films for more than 30 years. Since the Academy Award-nominated Brooklyn Bridge in 1981, he has gone on to direct and produce some of the most acclaimed historical documentaries ever made. The late historian Stephen Ambrose said of Burns' films, “More Americans get their history from Ken Burns than any other source.” A December 2002 poll conducted by RealScreen Magazine listed The Civil War as second only to Robert Flaherty's Nanook of the North as the “most influential documentary of all time” and named Burns and Robert Flaherty as the “most influential documentary makers” of all time.

THE NATIONAL PARKS, airing in September 2009 on PBS, will be a national television event with a major PBS advertising and public awareness campaign launching in January designed to engage Americans across the nation in learning about this precious resource. At a time of economic uncertainty, the outdoors and our parks present an opportunity for our industry to remind our customers the outdoors helps improve mental and physical health and is a great means for escape in troubling times.

"This documentary is a timely and welcome opportunity for our industry," remarked Frank Hugelmeyer, president of OIA. "This spring, Americans will be seeking low cost ways to spend time with their friends and families. Outdoor activities such as camping and hiking will have special appeal and we as an industry can tap into the resources of PBS and the film promotion to reinvigorate consumers about the outdoors."

Outdoor Industry Association, in conjunction with PBS, has developed a free toolkit for retailer of simple suggestion of how to tap into the national promotion and reach out to their communities, engage their customers in the outdoors and get them excited to head out to the parks and reconnect with nature. Toolkits will be available at the industry breakfast, or for download at www.outdoorindustry.org.

Presented by SmartWool and co-sponsored by W. L. Gore and Outdoor Retailer, the OIA Industry breakfast will be held on Thursday, January 22 at 7 a.m. at the downtown Marriott in conjunction with the Outdoor Retailer Winter Market in Salt Lake City, Utah. The event is free but space is limited and online registration is required. Please visit www.outdoorindustry.org to RSVP.

# # #

About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous, Outdoor University, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.

Related

OIA Praises Selection of Salazar as Interior Secretary

Outdoor Industry Association (OIA) today applauded the nomination of U.S. Senator Ken Salazar (D-CO) as the next Secretary of the Department of Interior. Senator Salazar has been a strong advocate for many years for the millions of Americans who recreate on public lands. As a ...read more

Michael Wood of TRU to Speak at OIA Industry Breakfast

At each Outdoor Retailer tradeshow, the Outdoor Industry Association (OIA) Industry Breakfast brings together all types of outdoor businesses to explore a prominent issue relevant to the direction of our industry. This winter's keynote speaker, Michael Wood, Vice President, ...read more

OIA and The North Face Industry Breakfast at ORSM

Boulder, CO -- Outdoor Industry Association® (OIA) and The North Face today announced the industry breakfast in conjunction with the Outdoor Retailer trade show Tuesday, August 3, 2010 from 7:00 - 9:00 a.m. in the Salt Lake City Marriott Ballroom with special guests Secretary of ...read more

OIA Elects, Appoints New Board Members

The Outdoor Industry Association® (OIA) Board of Directors ratified its new slate of Directors at Thursday's board meeting in Salt Lake City, Utah. A total of ten open seats were filled. Six board members were elected by OIA members and four seats were appointed by the board. ...read more

Outdoor Industry Improves Boston Park, Honors Volunteers

Volunteers from the outdoor industry gathered at one of Boston's oldest parks on Thursday, October 2, for an afternoon of community service and camaraderie during the recent Outdoor Industry Association (OIA) Rendezvous. The site of the 13th annual Volunteer Service Project was ...read more

WM_Blue.jpg

Outdoor Retailer Winter Market '09: Industry breakfast offers sneak peek at NPS film

Ken Burns typically speaks softly. But during his keynote speech at this year's Outdoor Retailer Winter Market Industry Breakfast held Jan. 22, the filmmaker's voice rose and his words were quick as he described with great passion attending President Obama's inauguration. The ...read more

Global Economist Clyde Prestowitz to Address OIA Rendezvous

Economist Clyde Prestowitz will provide the keynote speech at the 13th annual Outdoor Industry Association® (OIA) Rendezvous™, the industry's premier leadership conference.Held at the Boston Park Plaza in Boston, Massachusetts, September 30 through October 2, 2008, the ...read more

OIA Calls on Congress to Pass Affordable Footwear Act

OIA legislation would provide immediate economic relief on cost of basic necessityIn testimony submitted to the House Committee on Ways and Means, Outdoor Industry Association (OIA) urged Congress to consider the current and future economic challenges faced by the outdoor ...read more

New Federal Law Likely to Impact Outdoor Industry Supply Chain

OIA Seeks Changes to Amendments in Farm BillOutdoor Industry Association (OIA) has joined a coalition of trade associations, outdoor businesses and other interested groups in asking Congress to correct or postpone the implementation of changes to the Lacey Act, a section of the ...read more