OIA and The North Face Partner to Produce Industry Breakfast
The North Face® SignsThree Year Exclusive Agreement
Boulder, CO, January 6, 2010 – Outdoor Industry Association® (OIA) and The North Face have joined forces to produce the Industry Breakfast in conjunction with the Outdoor Retailer trade show starting January 21, 2010. The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, will be presenting sponsor for the OIA Industry Breakfast beginning with Outdoor Retailer Winter Market 2010.
“This partnership with The North Face secures the health of the event for the industry and allows us to tap into their extensive resources that help us to jointly elevate and continue the critical conversations around participation and sustainability," said Frank Hugelmeyer, OIA president and CEO.
Kicking off the partnership for Outdoor Retailer 2010 Winter Market, the Industry Breakfast will focus on exploring how we can redefine outdoor to inspire greater participation. Speakers will include Chris Fanning, Executive Director of The Outdoor Foundation, Juan Martinez of the Children & Nature Network and Chris Rutgers of Outdoor Outreach, each, who, through personal experiences during their youth, have become visionary pioneers addressing this issue.
"The signing of this three-year, exclusive agreement with Outdoor Industry Association is a great collaboration for The North Face and VF Outdoor. We look forward to working together to address these issues affecting the industry and to help OIA better serve their membership through education and discussion opportunities,” said Steve Rendle, president, The North Face and VF Outdoor.
In addition, a new title sponsor of the OIA Industry Breakfast is Eagle Creek, the industry’s number one maker of adventure travel gear, luggage, day travel bags, travel accessories and packing solutions for active, adventurous souls. Eagle Creek joins title sponsors Outdoor Retailer and W.L. Gore. For additional information, please visit www.outdoorindustry.org.
About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer trade shows. For more information go to www.outdoorindustry.org or call 303.444.3353.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow sport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snow sport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.