Octane Again Wins Best Supplier and Top-Selling Elliptical - SNEWS

Octane Again Wins Best Supplier and Top-Selling Elliptical

Octane Fitness for the second year in a row earned the designation of the best supplier in the fitness industry, and for the fourth consecutive year was named the top-selling brand of ellipticals in the SNEWS 2008 Fitness Retailer Survey.
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BROOKLYN PARK, Minn. – July 7, 2008 – Octane Fitness, a leading brand of multiple award-winning, premium elliptical cross trainers, for the second year in a row earned the designation of the best supplier in the fitness industry, and for the fourth consecutive year was named the top-selling brand of elliptical cross trainers in the sixth annual Specialty News® (SNEWS) 2008 Fitness Retailer Survey.
“When we founded Octane, our mission was to be the best in terms of our company and our products,” said Dennis Lee, president of Octane Fitness. “And winning these accolades year after year is incredibly motivating.”
Regarding Octane's performance, surveyors said: “Octane must be doing something right. After only a few years in existence, it is still ‘Ellipticals ‘R Us,' and it has snuck up each year in the ratings and then leapt up with gusto.”
Octane led the pack among 22 fitness equipment suppliers that survey participants listed, with many specifically lauding the company's “great products.” One survey respondent said: “They deliver some of the most innovative features on their products,” and another remarked, ”They stand behind their products.”
One retailer noted, “Octane views the dealer/supplier relationship as something that is long-term, and not with a ‘What have you done for me lately?' attitude. During this time when business is down, they are not adding pressure, rather, they are asking how they can help us hold onto market share and survive.”
In the popular and very competitive elliptical trainer category, Octane was 5.6 percentage points ahead of the second place winner, with 30 brands named by respondents.
Surveyors noted: “After climbing its way to the No. 1 spot in THE category to own, Octane refuses to give up the mountain. The elliptical-only company – a bit of an oddity, for sure – has its claim staked out firmly.”
Octane Fitness products are available at more than 500 retail outlets worldwide.
Each year, SNEWS, a weekly trade publication that covers the fitness and outdoor industries, surveys retailers nationwide, ranging from small, single shops to large chains, to assess the fitness industry from the perspective of salespeople. Surveyors indicated that response rates were up 20 percent this year.
Octane Fitness Background
Fueled by a relentless passion to offer the best elliptical machines, the company is committed exclusively to delivering breakthrough, performance cross training—unlike any other fitness equipment manufacturer today. Low-impact, effective cardiovascular equipment is the sole focus of Octane Fitness' extensive research, development, testing and manufacturing—all ultimately to benefit exercisers with superior quality products; innovative, effective workouts and unparalleled personalized service.

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Images are available online; contact Julie King at 847.638.1582 or jking@octanefitness.com for access. Octane Fitness is a registered trademark of Octane Fitness.

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